College football on-field sponsorship report

Ahead of the 2024 college football season the NCAA greenlit commercial sponsor advertisements on fields during the regular season, giving footballl programs a new sellable asset to generate revenue in the new NIL era.

In 2025 adoption of on-field ads ramped up, and our new report breaks down the current landscape of sponsors across FBS schools, plus how much exposure and value field sponsors earn during a broadcast on average.