2025 NHL Top 10 Social Marketability Index

Discover which NHL stars shine brightest beyond the ice in the 2025 NHL Top 10 Social Marketability Index, a collaborative report from Zoomph and the NHLPA.

Using Zoomph’s proprietary marketability methodology, this report scores every NHL player on their overall social marketability and across key audience segments like health & wellness, fashion, gaming, and more.

Dive into the data behind player influence, audience alignment, and brand potential — and see which athletes are leading the way in connecting with fans and driving measurable impact for sponsors.