2023/2024 NFL Season SOCIAL MEDIA REPORT

The Chiefs dynasty run continued in the 2023-24 season on their way to the franchise’s third Super Bowl victory in the last five years. Storylines from this season highlighted by Taylor Swift’s weekly appearances and an electric MVP season from now two-time MVP Lamar Jackson, this year was one of the biggest years EVER for the NFL on social media.

Using Zoomph Benchmark to track all league and 32 team social media performance, our latest report highlights top teams, year-over-year growth, top brand industry performances, and more.