Broadcast & Social Stories From The 2023 NBA Playoffs

NBA viewership was at an all-time high this season and didn’t slow down for the playoffs. This year’s Conference Finals between the Boston Celtics vs. Miami HEAT and Denver Nuggets vs. Los Angeles Lakers saw a combined 81.11 million viewers across the 11 games, a 10% increase year-over-year.

Analyzing over 25,000 social media posts and dozens of broadcasts, several key storylines emerged from this year’s NBA Playoffs.

This postseason report details these storylines with data-driven insights for the Top 5 playoff teams on social media and Conference Finals broadcasts.