MLB Social Media Report: 2023 Season Recap

This MLB season was a season of new changes for the league and fans. New rule changes, including the introduction of the pitch clock and larger bases, newly added sponsor assets like jersey patches, and just the second year of the expanded playoffs. A lot was uncertain, but optimism was high.

In the end, the results spoke for themselves. Record viewership, record attendance, and record social media performance.

In this report, we are going to highlight and dive into several of the notable storylines from this MLB season and the impact social media and sponsorship had on the monumental and memorable 2023 season.