On-Ice Action, Off-Ice Value: 2023/22 NHL Season Recap

This NHL Season was one for the storybooks, literally from start to finish. The season kicked off in Europe for the league’s first games across the pond since the 2019-20 season, and was capped with the Vegas Golden Knights securing their first Stanley Cup in franchise history.

Analyzing over 200,000 social media posts during the season and dozens of broadcasts during the Stanley Cup Playoffs, several key storylines emerged from this year’s electric NHL season.

This report details these storylines with data-driven insights for the Top teams on social media, Conference Finals broadcasts, and more.