Know who to target and how
Deep audience analytics powered by Zoomph
Your customers are moving targets, requiring you to be able to instantly discover and engage their interests.
Easily scale customer research with Zoomph. By combining data from social media and our proprietary database, our platform returns data around your audience's top interests, brand affinities, and more so that you can precisely customize your marketing.
- Flexible segmentation: Define custom audiences or upload existing marketing lists for analysis.
- Interests & traits: Gain insights across 200+ default interests and traits, or across categories that you define.
- Brand affinities: Discover the competitors or other brands that your consumers engage with online.
- Comparison & benchmarking: Compare one segment against another or against all of social media to see what differentiates them.
- Real-time engagement tracking: Monitor your audience's engagement with your brand, influencers, or trending content.