- How It Works
Know who to target and how.
Deep audience analytics powered by Zoomph
Your customers are moving targets. They demand personalized experiences that meld into their daily habits and interests.
The Zoomph platform lets you easily scale and enrich your customer research. By combining data from social media and our proprietary database, Zoomph returns data around your audience's top interests, brand affinities, and more so that you can precisely target your marketing.
- 100% custom analytics: Define a target audience or upload an existing customer list to analyze.
- Interests & traits: Gain insights into 200+ default interests and traits, alongside any custom categories you create.
- Brand affinities: Find which competitors or potential partners your consumers engage with on social media.
- Comparison & benchmarking: Identify what makes your audience unique by comparing them to another audience or all of social media.
- Real-time engagement tracking: Monitor your audience's engagement with your brand, influencers, or trending content.