1. Craft Your Site with Microsite Builder

Our Microsite Builder is a beautifully simple tool for publishing custom webpages. Easily design a page for showcasing your contest and collecting submissions by choosing one of our ready-made templates. Then drag and drop the elements that you want, and customize the aesthetics of your site using our rich text and style editors.

All of our templates are mobile responsive and don’t require coding. Freely add more advanced features like parallax scrolling, quote blocks, and real-time social content without having to code.

However, if you want to integrate custom HTML or CSS, our Microsite Builder supports that too. Get as inventive as you like, then hit ‘launch’ to immediately publish your site.

2. Integrate Social Login to Collect Visitor Data

Use one of our most powerful features to unlock rich data around your audience. Add social login to your site to prompt people to sign into their social handles to participate in your contest. Alternatively, you can use social login to encourage signups for a newsletter, coupon announcements, or other offering.

Zoomph will collect and store participant information (name, social handle, etc.) inside our platform. You can view this information at any time by logging into your Zoomph account and going to Content Moderation or exploring the Author Card of any participant.

3. Upload to Audience Builder for Deep Analysis

Export your list of participants and upload the .csv into Audience Builder to instantly see psychographics around your audience. Once uploading a list to Audience Builder, our platform will automatically match your participants to their buyer profiles inside our database.

Our database manages a staggering amount of data every day. It houses a quarter of a billion enriched social profiles and crunches over 102 billion data signals to determine social affinities, relationships, and behaviors.

This enables our Audience Builder to generate an Audience Analysis on your audience containing information like:

  • Demographics
  • Checked-in locations
  • Top interests
  • Top bio words
  • Top-followed accounts
  • Associations (brand and celebrity affinities)
  • Favorite topics and hashtags

4. (Optional) Connect Your CRM for Data Enrichment

Integrate our audience data into your CRM or marketing automation platform. Zoomph APIs make it possible for you to map your contest participants to their contact cards inside your database. You can then enrich your database with information like demographics, associations, locations, and/or social influence of each participant.

Use this data to segment your contacts by their psychographics or real-world behaviors, and to increase the creativity, timing, and overall success of your customer outreach.

With our Real-Time Alerts API, you can additionally sync live social media data to your marketing automation platform to trigger ads based on specific events.

5. Segment & Optimize Your Campaign

Whether you choose to integrate our data into your CRM or to analyze your audience using our platform, audience data can help you optimize your marketing strategy.

As you’re auditing the performance of your current contest, consider: Are you engaging the right audience? Do your participants resemble your target personas? Can you target any specific associations to engage more of the right people?

Optimize your microsite as needed, or easily launch and test another site.

Audience Comparison is another tool in our platform that lets you identify the differences in interests, traits, and more between any two audiences. Discover how your campaigns are performing in comparison to one another and get the intelligence you need to inform your future segmentation strategies.