Segment with precision
Gain unique, accurate insights for advanced segmentation
It’s not uncommon for segmentation strategies to be informed by the same industry reports or general focus groups. But your audience is unique—your data should be to.
Zoomph equips you with tools to scale and customize customer research. By crunching data from social media and our proprietary database, our platform returns data around your existing audience and helps you segment them according to their real-life interests, behaviors, brand affinities, and more.
- Real-time segmentation: Define custom audiences or upload existing marketing lists for analysis
- Interests & traits: Gain insights across 190+ default interests and traits, or across categories that you define
- Brand affinities: Discover the competitors or other brands that your consumers engage with online
- Celebrity affinities: Identify influencers and stars who matter to your customers and influence their decisions
- Comparison & benchmarking: Compare one segment against another or against all of social media to see what differentiates them