- How It Works
Context is the blueprint of success for any human engagement. Our ZPoints® algorithm powers our contextual influencer-ranking engine that touches every data point as it’s ingested into our platform, helping you understand what messages stick with your audience.
ZPoints® help you automate your influencer search process by ranking an author’s content in relation to a certain topic. We harness raw engagement metrics from Twitter, Facebook, Instagram, and Google+ alongside other harvested data to identify posts that have a deep impact and reach other influential authors.
ZPoints® are generated instantly, letting you gauge the stickiness and momentum of a topic, comment, or complaint in real time. Address any customer issues quickly, keep a pulse on the social health of your brand, and evolve your messaging as the online conversation grows.
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