Demographics

Your audiences from every angle.

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The smartest marketers sharpen their segmentation strategies by learning as much as they can about their consumers. Zoomph’s demographics help you observe your audiences from every angle and gain a holistic view of their identities, values, and everyday influences.

Gender

Our gender taxonomy helps you see the differences in behavior, sentiment, and interests between men and women in your audience. Capture and compare conversations led by men versus women, and discover their top social media role models.

Generation

Measure the ratio of Millennials to Gen-X, Gen-Z, and Baby Boomers in your audience. Tune your targeting strategies to the devices, topics, and languages that they prefer.

Ethnicity

Zoomph’s ethnicity data is weighed against your other demographic analytics, allowing you to see ethnicity in relation to your audience’s gender and generation across a variety of social campaigns and conversations.

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More than a Demo

  • Personalized Walkthrough
  • Social Campaign Ideas