Influencer Discovery

Find brand ambassadors, and boost your influence.

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Platformsocial media analyticsinfluencers

We believe that influence is earned over time around topics that you have expertise in. Our approach to measuring influence is ZPoints®–a context-sensitive algorithm that judges influence based on the units of attention a post generates around a certain topic.

Influencer Ranking

ZPoints® look beyond follower count and measure people’s influence by the actual stickiness of their posts. Discover influencers from a variety of social channels, verticals, or events. Partner with influencers who not only command attention, but share your brand’s values—then benchmark their performance over time.

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Content Ranking

Some content survives longer than others. Get an instant ranking of the top-surviving social posts and track them down to their original sources. Gauge their lifespan among different audiences, note how you can optimize your own content, and compare how your content performs against other content on social media.

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Providing Brands Actionable Intelligence & Activation to Target Their Audiences