The smartest marketers sharpen their segmentation strategies by learning as much as they can about their consumers. Zoomph’s demographics help you observe your audiences from every angle and gain a holistic view of their identities, values, and everyday influences.
Measure the ratio of Millennials to Gen-X, Gen-Z, and Baby Boomers in your audience. Tune your targeting strategies to the devices, topics, and languages that they prefer.
Zoomph’s ethnicity data is weighed against your other demographic analytics, allowing you to see ethnicity in relation to your audience’s gender and generation across a variety of social campaigns and conversations.
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