Find, develop, and analyze your target social media audience. Audience Builder combines first-party data with live social data to instantly pinpoint users whose interests align with your brand’s.
Analyze Various Consumer Segments
Audience Builder leverages our database of a quarter of a billion enriched social profiles to give you unprecedented insight into your consumers. Search our database of active social media users by simply defining the demographics, locations, and other characteristics of your target audience(s). Create multiple audiences to discover the differences between your consumers across multiple channels or target personas.
Compare Multiple Campaign Audiences
Analyze leads from your marketing campaigns by uploading static lists to Builder. Start by running a social contest or a campaign like Zoomph’s contest microsite solution to generate a list of social handles to retarget. Then, upload the list to Audience Builder to see an analysis, or use our Audience Comparison tool to get a side-by-side comparison of any two campaign audiences.
Integrate Data into Your CRM
Stream our audience data to your CRM or marketing automation platform. Get the rich, up-to-date data you need to segment your contacts or trigger social ads based on your consumers’ current interests and lifestyles. Get in touch with our data specialists or explore our various social data integrations.
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