The best segmentation strategies are based on people, not clicks. Zoomph’s Audience Analysis helps you go beyond cookie-based data and adapt your marketing to your consumers' real-time interests and lifestyles.
Get Relevant and Precise Data
Audience Analysis works in tandem with our Audience Builder, which lets you build dynamic lists of active social media users who meet various criteria. Define an audience on Builder, then receive an Audience Analysis on your consumers’ demographics, psychographics, and real-time behaviors for smarter segmentation.
You can also launch a digital campaign with our Microsite Builder to unlock deep analytics around your campaign leads.
Identify Unique Qualities
View Audience Analysis through ‘skew’ mode to see what stands out about your audience. ‘Skew mode’ compares your target audience to a baseline audience, and highlights the characteristics that are most unique about them. Analyze these dimensions to craft highly targeted content that has a long-term impact.
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More than a Demo
- Personalized Walkthrough
- Influencer Marketing Ideas
- Build an Audience in Real-time