- How It Works
The best segmentation strategies are based on people, not clicks. Zoomph’s Audience Analysis helps you go beyond cookie-based data and adapt your marketing to your consumers' real-time interests and lifestyles.
Audience Analysis works in tandem with our Audience Builder. Define a custom audience on Builder, then receive an aggregate report on your consumers’ demographics, top interests, and real-time behaviors for smarter segmentation.
You can also launch a digital campaign with our Microsite Builder to unlock deep analytics around your campaign leads.
View Audience Analysis through ‘skew’ mode to see what stands out about your audience. ‘Skew mode’ compares your target audience to a baseline audience, and highlights the characteristics that are most unique to them. Analyze these dimensions to craft highly targeted content that has a long-term impact.
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