Audience Analysis

Improve customer segmentation with people-centric data.

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The best segmentation strategies are based on people, not clicks. Zoomph’s Audience Analysis helps you go beyond cookie-based data and adapt your marketing to your consumers' real-time interests and lifestyles.

Get Relevant and Precise Data

Audience Analysis works in tandem with our Audience Builder, which lets you build dynamic lists of active social media users who meet various criteria. Define an audience on Builder, then receive an Audience Analysis on your consumers’ demographics, psychographics, and real-time behaviors for smarter segmentation.

You can also launch a digital campaign with our Microsite Builder to unlock deep analytics around your campaign leads.


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Discover Psychographic Data

Learn what drives your consumers to make a purchase, or analyze the motivations behind your digital campaign audiences. Audience Analysis crunches over 102 billion social signals to determine attitudes around 190 predefined subjects and interests. Get data that’s not only specific to your target consumers, but also auto-updates to reflect your consumers’ most recent behaviors and expressions.


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Identify Unique Qualities

View Audience Analysis through ‘skew’ mode to see what stands out about your audience. ‘Skew mode’ compares your target audience to a baseline audience, and highlights the characteristics that are most unique about them. Analyze these dimensions to craft highly targeted content that has a long-term impact.


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Talk to Sales

More than a Demo

  • Personalized Walkthrough
  • Influencer Marketing Ideas
  • Build an Audience in Real-time
Providing Brands Actionable Intelligence & Activation to Target Their Audiences