Social Media Analytics

Discover your audiences at scale.

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Who’s in your social audience?


Your audience is diverse and always evolving. Our tools capture the distinct traits of every consumer persona you target and stay up to speed with their budding tastes.

Author Cards ›

Associations ›

Demographics ›

Audience Builder ›

Audience Comparison ›

Audience Analysis ›

APIs for Social Audience ›

Where's your audience?

Pinpoint consumer communities near or far. Explore new audiences with our refined geo tools and APIs, which point you towards communities that share the same values as your brand.

Geo Fencing & Targeting ›

APIs for Geo Insights ›

What's your audience talking about?


Boil down trending conversations to their unique triggers, authors, and implications. Measure the impact of your social campaigns by evaluating the conversations around them.

Link Analytics ›

Sentiment ›

Hashtag Analytics ›

Emoji Analytics ›

Who does your audience influence?

Identify top social media users and domain experts using our proven ZPoints® algorithm. Find opportunities to connect by analyzing demographic, behavioral, and affinity data on their followers.

Influencers ›

Twitter Follower ›

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More than a Demo

  • Personalized Walkthrough
  • Influencer Marketing Ideas
  • Build an Audience in Real-time
Providing Brands Actionable Intelligence & Activation to Target Their Audiences