- How It Works
Interest-Based Audience Segmentation
Enhance the accuracy and depth of your marketing.
Personalization isn’t easy. It requires knowing who your customers are and why they do what they do. It demands knowing your consumers as people and evolving with their ever-changing lives.
Zoomph’s audience tools let you keep up with the “who” and “why” of your audience by combining real-time social media with insights into over 260 million enriched profiles. Our tools let you:
- Map your existing customers to their social handles
- Track and segment audiences by their locations, brand affinities, and over 190 predefined interests
- Analyze consumer behaviors, follower traits, and social influence
- Compare any two audiences against one another, or against a universal baseline
- Integrate this data into your CRM or marketing automation platform to trigger relevant messages at the right time