How iHeartRadio Increased Contest Submissions with Zoomph’s Microsite Builder

 

The Challenge
Macy’s and iHeartRadio set ambitious goals for the 2017 Rising Star contest. The duo aimed to increase user engagement on social media and to create “shoppable moments” that could elevate Macy’s as a fashion authority.

The Solution
Macy’s and iHeart chose Zoomph to build a microsite that showcased contestants as fashion influencers. Zoomph provided the flexibility, data, and tools for integrating "shop the look" and social voting experiences that leveraged popular artists to drive more meaningful actions on the site.

The Result
The team earned over 8.3 million votes in Round One of the competition (then another 7.2 million votes in Round Two) and 1.8 million posts across Facebook, Instagram, and Twitter—a 43% and 346% increase, respectively, from the previous year’s totals.

Need a hand with your digital campaign?
Request a demo to see how you can use our Microsite Builder to create highly targeted voting sites, landing pages, and more for your campaigns.

Our full solution lets you:

  • Effortlessly create stunning microsites
  • Collect richer audience data
  • Convert more customers with personalization

See how our Microsite Builder, coupled with our social login and data integrations, can unveil deep insights around the people who engage with your campaigns.