Audience Builder & Comparison
Improve customer segmentation with people-centric data.
Analyze your target audiences at scale. By blending first-party data with live social media data, our technology pinpoints users whose interests align with your brand’s.
Get precise with your research by defining custom audiences. Or, upload a list of users who've already consented into your database. Audience Builder will search our database for profiles that match your criteria and provide a detailed analysis of their top interests, brand affinities, and more. Using our custom forms, you can also analyze your campaign leads in real time.
More than 190 attributes
Zoomph automatically determines attitudes across 190+ interests by looking at your audience's most frequent behaviors, sentiment, and more on social. You can also find answers to your specific questions by tracking custom categories. Learn whether your consumers prefer football over basketball, coffee over beer, or even Rihanna over Beyoncé.
See how you measure up
Discover how your audience stacks up against another custom audience or general social media. Audience Comparison unveils your consumers' most unique qualities, so you can customize your marketing where it matters.
Need proof? Wasserman used our data to identify new audience segments, such as gamers versus music lovers, for the Las Vegas Raiders. Read their story.
Create relationships that stick
Great marketing is personal, but it requires the right tools to scale research and reveal opportunities. That’s why our tools are made to be flexible, letting you control who to track and for what reason. Cut down research time and segment your marketing, evaluate sponsorships, or strengthen client pitches with unrivaled data.
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