- How It Works
Unrivaled Audience Insights
Extract real meaning from your consumer research.
There is more to your customer than meets the eye.
While there are plenty of tools out there that can track activity, far less can interpret that data and get you into the mind of your customers.
Zoomph crunches data from Facebook, Twitter, and Instagram to decipher their top interests, brand affinities, and more so that you can precisely target your marketing.
- Flexible segmentation: Define custom audiences or upload existing marketing lists for analysis
- Interests & traits: Measure affinity to 190+ default interests and traits, or across categories that you define
- Brand affinities: Discover the competitors or other brands that your consumers engage with online
- Comparison & benchmarking: Compare one audience against another or against all of social media to see what differentiates them
- Real-time monitoring: Track your consumers' everyday activity by querying social media or custom sources, like RSS feeds, then filtering results by audience membership