Deep Audience Insights
Understand Your Customers as Real People
Consumers are quick to dismiss messaging that’s too general. But many brands still struggle to understand their audiences outside of their transactions.
The Zoomph platform offers tools for scaling and enriching customer research. By crunching data from social media and our proprietary database, Zoomph returns data that lets you engage your audience according to their interests, behaviors, brand affinities, and more.
- Flexible segmentation: Define custom audiences or upload existing marketing lists for analysis.
- Interests & traits: Gain insights across 190+ default interests and traits, or across categories that you define.
- Brand affinities: Discover the competitors or other brands that your consumers engage with online.
- Comparison & benchmarking: Compare one segment against another or against all of social media to see what differentiates them.
- Real-time engagement tracking: Monitor your audience's engagement with your brand, influencers, or trending content.