- How It Works
Founded in 1939, Glamour is a women’s magazine first published in April 1939 in the United States.
The Glamour marketing team needed a real-time platform to promote #UnitedSelfiesofAmerica, and to manage its brand advocates across America.
Since partnering with Zoomph, Glamour has launched various #Selfie influencer engagement campaigns. With the Zoomph platform, they are able to target various locations for collecting insights and identifying influencers. Glamour and its agency have full control over user-generated content and the influencer discovery database, and can rehydrate their CRM on demand.
Founded in 2004, Blinds.com is the largest e-commerce retailer of window blinds and coverings in the world.
Blinds.com was seeking a new approach to capture customer requirements, needs, and sentiment across social channels to enhance its customer support.
Since partnering with Zoomph, Blinds.com has used automation and data enrichment to personalize its customer profiles and help its sales team proactively respond to feedback as they arise online. This strategy is now being tested across its workplace to increase employee engagement and similarly benefit employee experience.
Founded in 1999, Blue Nile is an online specialty retailer of fine jewelry and is recognized as the largest online retailer of diamonds.
As an online business, Blue Nile was looking for new ways to humanize their brand, build trust with their customers, and engage influencers to continue to build their brand.
Since partnering with Zoomph, Blue Nile can proactively curate online user-generated content based on customer interests. This allows Blue Nile to produce engaging visual stories that leverage the right data at the right time, and to create better customer experiences that ultimately increase e-commerce conversion rates.
The Green Bay Packers are a professional American football team based in Green Bay, WI. The Packers have won 13 league championships—the most in NFL history—including nine NFL titles before the Super Bowl era and four Super Bowl victories.
The Packers needed a dynamic solution to drive traffic to their digital properties to increase fan experience and amplify victories, players, and key moments through visual storytelling.
Since partnering with Zoomph, the Packers are able to launch long-form interactive pages to generate unprecedented traffic, time-on-site, and fan engagement. They are able to maximize user-generated content, and link and measure fan experience through Zoomph.
The L.A. Clippers are an American professional basketball team based in Los Angeles, CA. They are owned by Steve Ballmer, former CEO of Microsoft.
As one of the most technologically advanced teams in sports, the L.A. Clippers were seeking a modern platform to bridge customer data with social media intelligence to create a more up-to-date, personalized CRM environment.
Since partnering with Zoomph, the L.A. Clippers are developing new methods for building custom one-to-one fan experiences across web, social media, and CRM. This allows them to capture all source analytics in their CRM, which is further enriched by Zoomph’s Audience Database.
Wasserman proudly represent thousands of athletes, broadcasters, coaches, and social media influencers around the world—supporting their career, business, and brand opportunities on a global scale.
Wasserman provides in-house resources across branding, marketing, creative design, licensing, PR, and legal.
Since partnering with Zoomph, Wasserman has incorporated Zoomph across a dozen of its client projects, and has leveraged Zoomph to identify new storytellers, map data and location, and glean behavioral analytics for building new opportunities.
Zoomph’s platform gives you the “next-level-deep” insight we’ve all been looking for. It lets us be more relevant to our consumers.
The Coca-Cola Company is one of the most admired brands in the world.
Coca-Cola was looking for next level multi-screen analytics and user-generate content to support their shift from counting impressions to visualizing expressions.
Since partnering with Zoomph, the Coca-Cola global social listening team has leveraged the platform to identify and monitor real-time trends, and report on top-performing content on behalf of all Coca-Cola brands around the world. Today, Zoomph is implemented in over 10 countries. Coca-Cola trusts Zoomph to identify expressions—alongside the precise time, place, and format—that are trending among their consumers.
HPE is an American multinational enterprise information technology company based in Palo Alto, CA, with four divisions: servers, storage, networking, consulting, and support; Services; Software; and Financial Services.
HPE was looking for a new approach to engage, understand, and attract the next generation of employees.
Since partnering with Zoomph, HPE has been able to leverage data and insights to personalize every workplace experience, and to increase social engagement and word-of-mouth marketing by activating their global network of interns.
None of our other search or employer branding efforts has been so well targeted–we reached exactly who we wanted to at scale.
Nationwide Mutual Insurance Company & Affiliated Companies is a group of large U.S. insurance and financial services companies based in Columbus, OH.
Nationwide and their agency, Wasserman, wanted to develop a scalable, socially amplifiable activation program that directly engaged fans and aligned with the “It Takes a Nation” campaign to ultimately strengthen brand awareness and consideration.
Since partnering with Zoomph, Nationwide can launch campaigns allowing fans to upload video and photo messages to NASCAR star Dale Earnhardt Jr., driver of the No. 88 Chevrolet for Hendrick Motorsports, via social media with the #MyDaleStory hashtag. With the Zoomph platform, both Nationwide and Wasserman can integrate multiple digital and social amplification programs, capture fan insights, and boost engagement, ensuring program scalability both online and on site.
Norwegian Cruise Line is the innovator in cruise travel with a 50-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising that gave guests the freedom and flexibility to design their ideal cruise vacation.
Norwegian Cruise Line and their agency, BBDO, wanted to leverage their 50th anniversary to earn quality engagement from their audience and deepen their customer profile database. They needed a real-time solution like Zoomph to execute this from beginning to end.
Since partnering with Zoomph, Norwegian Cruise Line was able to develop new methods to engage the right global audience. In less than a month, they captured thousands of submissions through their #NorwegiansFirst50 campaign, building brand awareness and leveraging travelers’ content to create emotional connections on web, social, and elsewhere.