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Without Fans, NFL Sponsored Activations Insights Report

September 16, 2020

The NFL is back! This year, the work of digital teams is more important than EVER. And they sure flex 💪. Here were the top teams on social media by engagement rate during Week 1!… Read More

WNBA and NWSL Social Media Sponsorship & Fan Insights

September 11, 2020

Contributing Collaborators: Cydney Dodson (WiST Fellow) and Mier Shao (WiST Fellow)   The sports sponsorship landscape has drastically changed now more than ever for everyone. With limited to no fans in the stadiums and arenas,… Read More

Release the Kraken: Social Analysis

September 11, 2020

Seattle is officially a hockey town. Fans waited years to finally know the team's name that would be occupying Amazon’s Climate Pledge Arena. On July 23rd, the team name was revealed to be the Seattle… Read More

Top 10 NFL Teams on Social During the Offseason

September 10, 2020

As the NFL gears up for another season, there is a lot to reflect on during this past offseason. An offseason like no other, we saw many storylines that would seem unthinkable; Tom Brady signing… Read More

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