Work / New York Road Runners

New York Road Runners

The Concept

New York Road Runners inspired with live social displays, but they didn’t forget to engage their millions of spectators.

Watch the video below to see how Zoomph Geo helped gamify the entire city of New York:

The Results

Over 90,000 social posts were contributed by fans and spectators by end of race-day. With almost 10% of social engagement coming from worldwide audiences, NYRR gained marketing insights into all-new audiences and racing partners.

  1. Ready to build something amazing?