Work / MSE



For Monumental Sports Entertainment, owner of the Washington Capitals and Wizards, connecting with fans meant taking its social media engagement to new heights. However, in today’s multi-channel world, engaging fans meant knowing how to best pinpoint the right message at the right moment.

“We really wanted a system that allowed us to share content, and keep our fans at home connected with the team. Unfortunately, the social platforms we used before didn’t help us identify the right influencers in the social landscape,” says Mike Hutchinson, Senior Director of Digital Media for MSE.”


To tackle this challenge, Monumental Sports & Entertainment sought an end-to-end platform that collected, ranked, analyzed, and offered a true, multi-channel experience. By selecting Zoomph, MSE gained:

  • Customizable, interactive Social Hubs that inspired fans and increased sponsorship and ad placement opportunities
  • The ability to pinpoint brand ambassadors on social media, using Zoomph’s Evolutionary algorithm, ZPoints
  • Enterprise-level search and analytics, to find the most influential authors and trends in real-time

Client Advantages


Inspired engagement from fans at home, online, and live at games.


Improved targeted ad placement and increased sponsorship revenue.


Capitalized on real-time trends and influencers for unique marketing opportunities.

  1. Ready to build something amazing?