After a half-century of global success, Mary Kay ran into a challenge that most businesses would die for: an unprecedented level of attendance at its 50th annual One Woman Can seminar.
Armed with over 50,000 registered members, Mary Kay created a hashtag strategy that had the potential for record-breaking social engagement. The only thing the famous beauty brand was missing was the right platform to power the right real-time social engagement.
To increase engagement and brand loyalty at its seminar, Mary Kay used Zoomph’s customized Event Displays to broadcast real-time fan Tweets and Instagrams across the tradeshow floor.
While thousands of brand advocates connected, shared, and had fun interacting, Mary Kay leveraged Zoomph’s Curation and Analytics to track its most influential brand content and authors. In doing so, Mary Kay delivered its most memorable event to date.