Work / Mary Kay

Mary Kay


After a half-century of global success, Mary Kay ran into a challenge that most businesses would die for: an unprecedented level of attendance at its 50th annual One Woman Can seminar.

Armed with over 50,000 registered members, Mary Kay created a hashtag strategy that had the potential for record-breaking social engagement. The only thing the famous beauty brand was missing was the right platform to power the right real-time social engagement.


To increase engagement and brand loyalty at its seminar, Mary Kay used Zoomph’s customized Event Displays to broadcast real-time fan Tweets and Instagrams across the tradeshow floor.

While thousands of brand advocates connected, shared, and had fun interacting, Mary Kay leveraged Zoomph’s Curation and Analytics to track its most influential brand content and authors. In doing so, Mary Kay delivered its most memorable event to date.

Client Advantages


Delivered record-breaking social media engagement over Twitter and Instagram.


Established brand as ‘fun’, ‘modern’, and ‘for women’, with customized Event Displays.


Pinpointed high-influencing social media users and potential brand ambassadors.

What Is The Value?

By providing a solution that maximized its most influential social conversations in real-time, we helped Mary Kay’s goal of record-breaking social engagement become a reality, helping socially savvy brands give their fans an integrated and unforgettable experience is what it’s all about.

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Ali R, Manouchehri
CEO and Founder of Zoomph
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