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Baltimore Orioles

Client Overview

For its 2014 season, the Orioles set out to amaze fans right from their seats in the world-famous Camden Yards. Using its trademark #Birdland, the Orioles embarked on a live social media campaign that put fans in the limelight.

17,833

Tweets Collected On Opening Day

1,100

Average Instagrams Per Game

700,000

Average Social Views Per Game

The Concept

The Orioles leveraged all three modules of Zoomph, with a focus on Social Collages for ballpark engagement. To stay in-line with MLB’s At-Bat regulations, the Orioles also took advantage of Zoomph’s swift and secure Safe Zone moderation app.

The Result

The Orioles ignited live fan interaction and increased Instagram engagement to record spikes at the ballpark.

Generating stronger, user-generated marketing content, the Orioles were able to increase visibility for their corporate sponsors — all while significantly growing online brand discovery.

  1. Ready to build something amazing?