Exclusive ZPoints Update: Measuring Influence and moreJuly 15, 2014
Context is everything. Every feature and detail in Zoomph is crafted to engage the people that matter most to you. We are all aware social media is constantly evolving, which is why it is critical for us to refine ZPoints, our influencer ranking algorithm, as an evolutionary algorithm to best capture relevance in real-time to help you better identify influencers.
What started as a project to provide the State Department with quality data has now evolved into something much larger than we ever imagined. We love seeing the different ways our clients use ZPoints, from gamifying to create competition, to tracking competitors, to finding local influencers, and more. In our ongoing quest to better serve you what matters most in social media, we are proud to announce a significant update to our ZPoints algorithm.
As you know, ZPoints ranks pieces of social media content to determine what is relevant – we not only determine the importance of a Tweet by looking the number of retweets, favorites, and replies, but even more importantly we take into account situations when someone influential retweets or replies to a Tweet. We have now added more layers of variables to further determine context, relevance, and measure influence.
You will also notice that most items in a feed will have ZPoints scores that range anywhere from 0 – 200. This is in contrast to previous scores in the past where scores could reach in the 10,000 or even millions. We realized that these high numbers of ZPoints needed more structure to make comparisons simpler between your feeds and to be more consistent. You can see from the comparison of the scores below on the Tweet by @BleacherReport an old score was translated into a new score of 137 ZPoints. The actual Tweet, as seen below, has about 2,600 RTs and 1,600 favorites which shows a high level of social media engagement and relevant to the context of what you were searching for.
In the revamping of our ZPoints algorithm we found that in the new ZPoints scores of anywhere above 100, represented pieces of content of that were in the upper 90th percentile of influential content. This truly clarifies relative ranking between pieces of content.
So what about scores that are not above 100? These pieces of content might have ZPoints in the range of anywhere from 50 – 99 and these scores are reserved for the 80th percentile ranking. The scores may represent a hierarchical ranking, but what really goes into the score? Let’s just say that when people engage with any social media content through genuine actions that represent their thoughts about your relevant content (i.e. retweeting, favorite, liking, or commenting), scores will go up and other influential posts will float to the top.
There’s only one word to describe how we feel about this update: fancy.