Blog / ZPoints Amplifies BOLO 2013 Topics  

ZPoints Amplifies BOLO 2013

Hey, BOLO attendees and Digital Marketing Wonders! The conference should be in full swing by now, and you have the chance to win big—the prizes for being this year’s biggest influencer include a FREE ticket to BOLO 2014, and a six-month, FREE subscription to Zoomph!

But, how do you define social media influence? Isn’t that something that’s sort of….well….intangible?

The answer is yes and no. There’s no ‘awesome-o-meter’ for social media tools that locks users into permanent rankings, where Shakira is number 12 and John Doe is number 5,856,324,774.  Rather, influence is a sliding scale, dependent on content and the context in which it is said. This means that anyone can—and at some point, will—be an influencer if what they say in a social media conversation is perceived as relevant, striking, and thought-provoking.

That’s why ZPoints, Zoomph’s evolutionary social media ranking algorithm, ranks the shared social content itself, as well as the user. What sets it apart from other ranking tools is that it contextualizes the influence of a user in his or her specific area. If a user is active in several social media conversations (which you should be, BOLO attendees!), ZPoints determines their influence in each individual space. In other words, it really works!

 

So here’s what you have to know about ZPoints:

  1. ZPoints works in real timeAs soon as you tweet #BOLO2013, like the BOLO Facebook page, or share your Instagram pic, ZPoints automatically hones in on that feed, curates it, and streams it to the Visualization Display located at the conference. No delay means up-to-the-minute influence accuracy.
  2. There is no limit to a ZPoints score. Remember how we said influence is a sliding scale? That’s why ZPoints finds quality, awarding social media influencers that spark conversational interest in any community. Users and content can rack up an infinite amount of ZPoints, depending on how many units of attention they receive. And there’s certainly no ceiling for that.
  3. It’s not just a numbers game. While we measure interest in units of attention, such as retweets, activity on Facebook posts, and Instagram updates, Zpoints essentially rewards the people who are truly influential, and not just the loudest—meaning hard-hitting content is more important than random Twitter blasts.

So,  influence adventurer: enjoy the conference, and take to your Twitter wall!

 

Topics:
WP_Term Object ( [term_id] => 725 [name] => Digital Marketing and Strategy [slug] => digital-marketing-strategy [term_group] => 0 [term_taxonomy_id] => 726 [taxonomy] => roles [description] => Make an impact with your brand story by gaining a deep understanding of your audiences and using intelligent social analytics to guide strategic marketing decisions. [parent] => 0 [count] => 58 [filter] => raw [object_id] => 389 )
Digital Marketing & Strategy
WP_Term Object ( [term_id] => 727 [name] => Social Media for Events Management [slug] => events-management [term_group] => 0 [term_taxonomy_id] => 728 [taxonomy] => roles [description] => Recipes for cooking up the best events in town. Discover how to better prepare, initiate, and follow-up after an event using social media targeting and interactive tools. [parent] => 0 [count] => 31 [filter] => raw [object_id] => 389 )
Events Management
WP_Term Object ( [term_id] => 730 [name] => Social Media Engagement Resources [slug] => social-media-engagement-resources [term_group] => 0 [term_taxonomy_id] => 731 [taxonomy] => capabilities [description] => Articles about how social media engagement can help inspire and increase meaningful connections between your audience and your brand. [parent] => 0 [count] => 46 [filter] => raw [object_id] => 389 )
Activation & Engagement
WP_Term Object ( [term_id] => 742 [name] => Social Media Search Resources [slug] => social-media-search-resources [term_group] => 0 [term_taxonomy_id] => 743 [taxonomy] => capabilities [description] => A collection of content about how social media search and discovery can help pinpoint key content and influencers for your brand. [parent] => 0 [count] => 34 [filter] => raw [object_id] => 389 )
Search & Discovery
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 134 [filter] => raw [object_id] => 389 )
News & Trends

Subscribe to Zoomph's Newsletter

Top 15 Influencers on Twitter by Industry—February Recap

March 07, 2017

On Twitter alone, your brand now competes with 7,534 tweets each second, shrinking your opportunity to be discovered on a day-to-day basis. But a select number of brands have managed to carve out strong identities,… Read More

ZIndex: A Social Media Index for Staying Ahead of Industry Trends

March 04, 2017

It's impossible to win without knowing what you're up against. And in today's always-on, on-demand age, the race to get in front of our customers is especially vicious, making it ever-more important for us to… Read More

What Is Social Identity Data?

February 27, 2017

For starters, it’s a term that our team uses a lot. It’s what we’ve identified as the wave of the future, not by our own creativity, but by the witness of our fellow data geeks… Read More

How to Bring the “Custom” Back to Customer Experience Using Social Media

February 10, 2017

Across every industry, and in every space, there are countless companies jockeying for the same consumers. When it comes to researching products and services, buyers will often come across a number of companies with similar,… Read More

All Posts