Blog / ZPoints Amplifies BOLO 2013

ZPoints Amplifies BOLO 2013

Hey, BOLO attendees and Digital Marketing Wonders! The conference should be in full swing by now, and you have the chance to win big—the prizes for being this year’s biggest influencer include a FREE ticket to BOLO 2014, and a six-month, FREE subscription to Zoomph!

But, how do you define social media influence? Isn’t that something that’s sort of….well….intangible?

The answer is yes and no. There’s no ‘awesome-o-meter’ for social media tools that locks users into permanent rankings, where Shakira is number 12 and John Doe is number 5,856,324,774.  Rather, influence is a sliding scale, dependent on content and the context in which it is said. This means that anyone can—and at some point, will—be an influencer if what they say in a social media conversation is perceived as relevant, striking, and thought-provoking.

That’s why ZPoints, Zoomph’s evolutionary social media ranking algorithm, ranks the shared social content itself, as well as the user. What sets it apart from other ranking tools is that it contextualizes the influence of a user in his or her specific area. If a user is active in several social media conversations (which you should be, BOLO attendees!), ZPoints determines their influence in each individual space. In other words, it really works!

 

So here’s what you have to know about ZPoints:

  1. ZPoints works in real timeAs soon as you tweet #BOLO2013, like the BOLO Facebook page, or share your Instagram pic, ZPoints automatically hones in on that feed, curates it, and streams it to the Visualization Display located at the conference. No delay means up-to-the-minute influence accuracy.
  2. There is no limit to a ZPoints score. Remember how we said influence is a sliding scale? That’s why ZPoints finds quality, awarding social media influencers that spark conversational interest in any community. Users and content can rack up an infinite amount of ZPoints, depending on how many units of attention they receive. And there’s certainly no ceiling for that.
  3. It’s not just a numbers game. While we measure interest in units of attention, such as retweets, activity on Facebook posts, and Instagram updates, Zpoints essentially rewards the people who are truly influential, and not just the loudest—meaning hard-hitting content is more important than random Twitter blasts.

So,  influence adventurer: enjoy the conference, and take to your Twitter wall!

 

WP_Term Object ( [term_id] => 725 [name] => Digital Marketing and Strategy [slug] => digital-marketing-strategy [term_group] => 0 [term_taxonomy_id] => 726 [taxonomy] => roles [description] => Make an impact with your brand story by gaining a deep understanding of your audiences and using intelligent social analytics to guide strategic marketing decisions. [parent] => 0 [count] => 93 [filter] => raw )
Digital Marketing & Strategy
WP_Term Object ( [term_id] => 727 [name] => Social Media for Events Management [slug] => events-management [term_group] => 0 [term_taxonomy_id] => 728 [taxonomy] => roles [description] => Recipes for cooking up the best events in town. Discover how to better prepare, initiate, and follow-up after an event using social media targeting and interactive tools. [parent] => 0 [count] => 33 [filter] => raw )
Events Management
WP_Term Object ( [term_id] => 730 [name] => Social Media Engagement Resources [slug] => social-media-engagement-resources [term_group] => 0 [term_taxonomy_id] => 731 [taxonomy] => capabilities [description] => Articles about how social media engagement can help inspire and increase meaningful connections between your audience and your brand. [parent] => 0 [count] => 62 [filter] => raw )
Activation & Engagement
WP_Term Object ( [term_id] => 742 [name] => Social Media Search Resources [slug] => social-media-search-resources [term_group] => 0 [term_taxonomy_id] => 743 [taxonomy] => capabilities [description] => A collection of content about how social media search and discovery can help pinpoint key content and influencers for your brand. [parent] => 0 [count] => 36 [filter] => raw )
Search & Discovery
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 175 [filter] => raw )
News & Trends

See Zoomph In Action

Talk to one of our specialists who will help you measure insights and maximize your sponsorship growth efforts

NBA Draft’s Top Picks on Social

June 21, 2019

The annual NBA Draft is a big night on many levels for players, teams, and fans alike. One “place” where all three of these link together is the world of social media. During this year’s… Read More

Measuring the Social Drive During The 2019 US Open

June 17, 2019

At the site of one of the most storied courses in the United States, Gary Woodland finished the weekend at -13 and champion of the 2019 US Open. As one of the four majors on… Read More

NBA Finals On Social

June 14, 2019

NBA Twitter has helped the NBA Finals become one of the biggest sports events on social media of the year. Millions tuned in over the last week to watch as the NBA Finals and social… Read More

NHL Stanley Cup Finals on Social

June 13, 2019

Capping off the 2018-19 NHL season with a thrilling seven-game series, millions tuned in over the last two weeks to watch the NHL Stanley Cup Finals. Knowing it’d make an impact on social, we tracked … Read More

All Posts