ZPoints Amplifies BOLO 2013October 11, 2013
Hey, BOLO attendees and Digital Marketing Wonders! The conference should be in full swing by now, and you have the chance to win big—the prizes for being this year’s biggest influencer include a FREE ticket to BOLO 2014, and a six-month, FREE subscription to Zoomph!
But, how do you define social media influence? Isn’t that something that’s sort of….well….intangible?
The answer is yes and no. There’s no ‘awesome-o-meter’ for social media tools that locks users into permanent rankings, where Shakira is number 12 and John Doe is number 5,856,324,774. Rather, influence is a sliding scale, dependent on content and the context in which it is said. This means that anyone can—and at some point, will—be an influencer if what they say in a social media conversation is perceived as relevant, striking, and thought-provoking.
That’s why ZPoints, Zoomph’s evolutionary social media ranking algorithm, ranks the shared social content itself, as well as the user. What sets it apart from other ranking tools is that it contextualizes the influence of a user in his or her specific area. If a user is active in several social media conversations (which you should be, BOLO attendees!), ZPoints determines their influence in each individual space. In other words, it really works!
So here’s what you have to know about ZPoints:
- ZPoints works in real time. As soon as you tweet #BOLO2013, like the BOLO Facebook page, or share your Instagram pic, ZPoints automatically hones in on that feed, curates it, and streams it to the Visualization Display located at the conference. No delay means up-to-the-minute influence accuracy.
- There is no limit to a ZPoints score. Remember how we said influence is a sliding scale? That’s why ZPoints finds quality, awarding social media influencers that spark conversational interest in any community. Users and content can rack up an infinite amount of ZPoints, depending on how many units of attention they receive. And there’s certainly no ceiling for that.
- It’s not just a numbers game. While we measure interest in units of attention, such as retweets, activity on Facebook posts, and Instagram updates, Zpoints essentially rewards the people who are truly influential, and not just the loudest—meaning hard-hitting content is more important than random Twitter blasts.
So, influence adventurer: enjoy the conference, and take to your Twitter wall!