Zoomph Social Media Dynamos: NBAOctober 25, 2013
In just a couple days, one of the most socially plugged-in sports leagues will begin its season. That’s right—we’re talking about the NBA!
When it comes to online presence, the NBA dominates. It holds more collective Facebook likes and Twitter followers than the NFL, NHL, or MLB. But what we’re looking forward to is that this season promises more social media engagement than ever before. Just check out the milestones that were hit last year, and see if you don’t agree:
1. Last season, the Minnesota Timberwolves were one of the first teams to launch a social media hub. This fully-immersive experience allowed their fans in the arena or at home to engage with each other in ground-breaking ways.
2. During a game last year, the Golden State Warriors held a Social Media Night, where players sported warm-up shirts that featured their Twitter handles. The event became a game-changer for crowds, as inspiring fan Tweets scrolled live across the Jumbotron at Oracle Arena throughout the game.
3. And finally—though their popularity is obvious—the Los Angeles Lakers make the list. This team boasts an amazing 17 million Facebook likes—about three times as many as the most popular NFL team. After a game when center Andrew Bynum recorded 30 rebounds, the team posted a Facebook graphic with the caption, “30 rebounds is worth at least 30,000 likes, right?” Well, the promotion worked: the picture won over 100,000 likes.
These are all steps in the right direction, and naturally, a build up to bigger and better things in the 2013-14 season. But NBA teams could be doing so much more to promote fan interaction and loyalty. Our biggest prediction of what you’ll see in 2013? Live-streaming Twitter polls and Q&A features that will empower you to offer your opinions, playfully compete with friends, and connect to other fans. It doesn’t take strong social media analytics to see the power in that.
So, NBA fans and stars alike: what do you think? Would you be more interested in seeing a team that follows social media trends?