Blog / Zoomph Powers Capitals’ Ultimate Social Experience Topics  

Zoomph Powers Capitals’ Ultimate Social Experience

 

Here at Zoomph, Washington sports teams have always been close to our hearts.  Now, we have the opportunity to finally harness our super-fandom into a social experience that enhances yours.

Earlier this month, Zoomph began powering a fully-interactive, Capitals Social Hub. That means that during games this season, hockey lovers will be able to display Instagram photos, Tweets, and Facebook posts, on the ultimate social media platform—the very homepage of the Washington Caps! The Zoomph Social Hub also takes Capitals devotion to a whole new level, allowing hockey aficionados to interact with Capitals officials and share their passion through a brand new, live chat feature.

The Capitals are the first team in the NHL to offer this type of engagement to their fans, and that trailblazing shows in the form of their increased social media volume. For the Capitals’ first game of the season against the Chicago Blackhawks, the Social Hub drew over 9,100 unique visitors, who collectively sent out 5,463 pieces of unique, online social content. Think about it: over 5,400 pieces of unlimited social media influence generated in just over two hours!

This level of engagement not only helped the team identify social influencers, but it also facilitated an immersive ‘second screen’ experience for those devoted hockey fans for whom merely watching the game is not enough.

Click here to learn how you can get the same results using Zoomph’s Social Hubs. And this Wednesday night, be sure to log onto the Capitals’ homepage to interact with their Hub. You’ll probably see your Tweet or photo on there!

Image: Flickr

Topics:
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 153 [filter] => raw )
News & Trends
WP_Term Object ( [term_id] => 732 [name] => Zoomph Product Updates [slug] => zoomph-product-updates [term_group] => 0 [term_taxonomy_id] => 733 [taxonomy] => updates [description] => Get the latest and greatest on Zoomph – an end-to-end solution to ignite your content, your marketing, and your business from start to finish. [parent] => 0 [count] => 49 [filter] => raw )
Zoomph Product Updates

Subscribe to Zoomph's Newsletter

(Coming Soon) New Changes to Instagram Tracking and Analytics in Zoomph

August 15, 2018

At the beginning of this year, Instagram announced that it would launch a new Instagram Graph API and deprecate the older Instagram API to safeguard your personal privacy. Instagram has since restricted—or in some cases,… Read More

Twitter’s ‘Playbook for Agencies’: Top Tips and Soundbites

July 27, 2018

To tie the ribbon on Q2, Twitter has released a Playbook for Agencies. The guide collapses six months of research into seven chapters, each addressing a different pain point that your agency may face when… Read More

The Ins and Outs of Engaging Your Target Audience: Advice from Georgetown’s Marketing Maven

July 24, 2018

Consider the headlines below. What do they have in common? “Georgetown Soccer’s Hilarious Millennial Day Includes Participation Trophies and Safe Spaces” – Hero Sports, 15 August 2017 “Baseball Team Insults Millennials, Offering a Lesson in… Read More

Five Ways to Segment Your Next Email Campaign

July 20, 2018

One of the biggest keys to successful email campaigns is segmentation. Email segmentation involves the division of mail subscribers into smaller groups based on set criteria. Typically, segmentation is used to personalize and deliver more… Read More

All Posts