Blog / Zoomph Identifies Top Influencers for March on Washington Topics  

Zoomph Identifies Top Influencers for March on Washington

50 years ago this week, Washington D.C. became the face of the civil rights movement as the ‘March on Washington’ converged upon the city, re-defining the movement’s legacy and U.S. history as a whole. Now, the city has commemorated the rally—one of the largest our country has ever seen—with a series of events, including a speech Wednesday from President Obama at the Lincoln Memorial—the site of Dr. Martin Luther King, Jr.’s famous “I Have a Dream” speech.

These events led to tremendous activity on social media sites. At one point on Wednesday afternoon, “I Have a Dream,” #MOW50, #MarchonWashington, and #MLK50 were all trending on Twitter simultaneously. Zoomph monitored all this activity, and using its ZPoints algorithm, it identified the most influential content.

MOW Influencers 2

Unsurprisingly, President Obama’s official Twitter account provided the most influential content with a post announcing his speech. This might also explain why Twitter activity, as tracked by Zoomph, peaked from 3 to 4 PM on Wednesday, during the speech. Many of the other top influencers were news accounts, but UberFacts, a handle that simply disperses random facts, stood neck and neck with them, illustrating how influential content can come from diverse sources.

In addition, many people were active discussing not the anniversary itself but a tweet sent out by the official handle of the Golf Channel. This controversial message encouraged respondents to tweet their golf dreams to honor the occasion.

he post, which drew immediate criticism for exploiting the event in an inappropriate manner, was quickly deleted. The negative reaction online highlights just how quickly the scorn and derision over a mistake can spread. It underscores the sensitive nature of many events that provoke real-time marketing efforts and demonstrates just how precise companies must be with their language.

The next time an event dominates online conversations the way the March on Washington Anniversary does, Zoomph will be there to monitor it.

Topics:

Subscribe to Zoomph's Newsletter

Stay Organized with Projects, Updates to Engagement and Audience Reports

July 11, 2018

As a digital marketer, the nature of your job requires you to be in many places at once. You need to stay on top of multiple campaigns and know how each is performing at a… Read More

Marketing in the Post-GDPR World: Pros, Cons, and Predictions

June 11, 2018

When GDPR came up on the horizon, many businesses shuttered at its implications—if only because of the public paranoia it would induce around data collection, or laws that The New York Times would later call… Read More

6 of the Best Strategies to Ace Customer Engagement

June 01, 2018

No matter what field you work in, customer engagement is just as essential as lead acquisition. In fact, 68% of marketers today say that their companies compete on the basis of customer experience. However, many… Read More

How Pacsafe Landed 25,000 Newsletter Signups from a Video Contest (Case Study)

May 23, 2018

In celebration of its 20th anniversary, Pacsafe wanted to do something big. They wanted to launch a contest that would not only rev interest in its anti-theft travel technology but also offer one lucky customer… Read More

All Posts