Blog / Zoomph Identifies Top Influencers for March on Washington

Zoomph Identifies Top Influencers for March on Washington

50 years ago this week, Washington D.C. became the face of the civil rights movement as the ‘March on Washington’ converged upon the city, re-defining the movement’s legacy and U.S. history as a whole. Now, the city has commemorated the rally—one of the largest our country has ever seen—with a series of events, including a speech Wednesday from President Obama at the Lincoln Memorial—the site of Dr. Martin Luther King, Jr.’s famous “I Have a Dream” speech.

These events led to tremendous activity on social media sites. At one point on Wednesday afternoon, “I Have a Dream,” #MOW50, #MarchonWashington, and #MLK50 were all trending on Twitter simultaneously. Zoomph monitored all this activity, and using its ZPoints algorithm, it identified the most influential content.

MOW Influencers 2

Unsurprisingly, President Obama’s official Twitter account provided the most influential content with a post announcing his speech. This might also explain why Twitter activity, as tracked by Zoomph, peaked from 3 to 4 PM on Wednesday, during the speech. Many of the other top influencers were news accounts, but UberFacts, a handle that simply disperses random facts, stood neck and neck with them, illustrating how influential content can come from diverse sources.

In addition, many people were active discussing not the anniversary itself but a tweet sent out by the official handle of the Golf Channel. This controversial message encouraged respondents to tweet their golf dreams to honor the occasion.

he post, which drew immediate criticism for exploiting the event in an inappropriate manner, was quickly deleted. The negative reaction online highlights just how quickly the scorn and derision over a mistake can spread. It underscores the sensitive nature of many events that provoke real-time marketing efforts and demonstrates just how precise companies must be with their language.

The next time an event dominates online conversations the way the March on Washington Anniversary does, Zoomph will be there to monitor it.

See Zoomph In Action

Talk to one of our specialists who will help you measure insights and maximize your sponsorship growth efforts

NFL Sponsor and Audience Analysis of Alcoholic Beverages

January 15, 2020

Beer, among other alcoholic beverages, has always been a key aspect of the sports world, especially when it comes to football. At games, bars, tailgates, and couches, no football activity is complete without beer. To… Read More

CCPA Prepped and Ready

December 27, 2019

Privacy and protecting customer data are on by default here at Zoomph, and that’s the way it should always be for everyone everywhere. Chances are if you have ever spoken with anyone on Team Zoomph… Read More

My Cause My Cleats Social Media Value Highlights the Initiative’s Impact

December 18, 2019

The NFL's My Cause My Cleats takes place every season and gives players the opportunity to use their public platform and social media to show support for causes they care about. This event expertly leveraged… Read More

CS:GO Sponsorship Measurement and Audience Analysis of ESL Pro League S10 Finals Odense 2019

December 13, 2019

ESL Pro League Season 10 Finals took place last weekend in Odense, which included some of the top competitive CS:GO teams. We wanted to understand which teams, brand sponsors, and audiences made up the conversation… Read More

All Posts