Zoomph Helps Drive Social Media Engagement at SXSW V2V ConferenceAugust 22, 2013
Zoomph enjoyed a memorable weekend in Las Vegas recently, partnering with UP Global at the inaugural South by Southwest Venture to Vegas (SXSW V2V) conference.
The SXSW V2V conference, which focused on startups, was an addition to the family of SXSW conferences that cover technology, fashion, film, music, and more. At the conference—considered among the most prestigious in the technology industry—Zoomph’s ZPoints scale tracked the five most influential authors who used the hashtag #SXSWV2V.
Conference attendees visited the Zoomph booth to check their influence score on the Zoomph influencer ranking tool. At the end of the conference, the top influencers were revealed to be:
- Roger Erik Tinch, a multimedia developer for Drafthouse Films;
- Steve Case, co-founder of AOL and Chairman of Case Foundation and Revolution;
- Ray Wang, CEO of Constellation Research;
- Success Magazine, an international publication dedicated to inspiring entrepreneurs;
- Kauffman Foundation, a foundation dedicated to entrepreneurship.
In addition, Zoomph partnered with UP Global, a partnership between Startup Weekend and Startup America, to power their social media displays during the conference. The Zoomph platform allowed UP Global to highlight tweets and Instagrams from influential individuals at the conference who were in the #UpGlobalLive and #SXSWV2V social conversations. Meanwhile, people who didn’t attend the conference could view the platform on their tablets or computers to keep up with the social highlight.
This enabled UP Global to drive social media engagement and increase their brand awareness in ways that wouldn’t have been possible otherwise. They were able to highlight the most inspiring and relevant social media messages as determined by the source’s power. Because Zoomph places more weight on individuals who have more influence, people at SXSW V2V continually monitored the displays to see where they ranked on the ZPoints scale.
The Zoomph team was proud to be part of SXSW’s inaugural V2V event and hopes that there will be more similar events in the future. And, of course, it wouldn’t be a Zoomph event if we didn’t bring along our memes.