Blog / Zoomph Helps Drive Social Media Engagement at SXSW V2V Conference Topics  

Zoomph Helps Drive Social Media Engagement at SXSW V2V Conference

Zoomph enjoyed a memorable weekend in Las Vegas recently, partnering with UP Global at the inaugural South by Southwest Venture to Vegas (SXSW V2V) conference.

The SXSW V2V conference, which focused on startups, was an addition to the family of SXSW conferences that cover technology, fashion, film, music, and more. At the conference—considered among the most prestigious in the technology industry—Zoomph’s ZPoints scale tracked the five most influential authors who used the hashtag #SXSWV2V.

Conference attendees visited the Zoomph booth to check their influence score on the Zoomph influencer ranking tool. At the end of the conference, the top influencers were revealed to be:

  1. Roger Erik Tinch, a multimedia developer for Drafthouse Films;
  2. Steve Case, co-founder of AOL and Chairman of Case Foundation and Revolution;
  3. Ray Wang, CEO of Constellation Research;
  4. Success Magazine, an international publication dedicated to inspiring entrepreneurs;
  5. Kauffman Foundation, a foundation dedicated to entrepreneurship.

SXSWInfluencers1

In addition, Zoomph partnered with UP Global, a partnership between Startup Weekend and Startup America, to power their social media displays during the conference. The Zoomph platform allowed UP Global to highlight tweets and Instagrams from influential individuals at the conference who were in the #UpGlobalLive and #SXSWV2V social conversations. Meanwhile, people who didn’t attend the conference could view the platform on their tablets or computers to keep up with the social highlight.

This enabled UP Global to drive social media engagement and increase their brand awareness in ways that wouldn’t have been possible otherwise. They were able to highlight the most inspiring and relevant social media messages as determined by the source’s power. Because Zoomph places more weight on individuals who have more influence, people at SXSW V2V continually monitored the displays to see where they ranked on the ZPoints scale.

The Zoomph team was proud to be part of SXSW’s inaugural V2V event and hopes that there will be more similar events in the future. And, of course, it wouldn’t be a Zoomph event if we didn’t bring along our memes.

Topics:
WP_Term Object ( [term_id] => 727 [name] => Social Media for Events Management [slug] => events-management [term_group] => 0 [term_taxonomy_id] => 728 [taxonomy] => roles [description] => Recipes for cooking up the best events in town. Discover how to better prepare, initiate, and follow-up after an event using social media targeting and interactive tools. [parent] => 0 [count] => 33 [filter] => raw )
Events Management
WP_Term Object ( [term_id] => 730 [name] => Social Media Engagement Resources [slug] => social-media-engagement-resources [term_group] => 0 [term_taxonomy_id] => 731 [taxonomy] => capabilities [description] => Articles about how social media engagement can help inspire and increase meaningful connections between your audience and your brand. [parent] => 0 [count] => 58 [filter] => raw )
Activation & Engagement
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 151 [filter] => raw )
News & Trends

Subscribe to Zoomph's Newsletter

5 Ways to Promote Your Product Launch with Influencers

February 09, 2018

Influencer marketing is by far one of the most effective ways to market any product. But how do you start? What do you do? Working with an influencer needs to be just as strategic as… Read More

NEW Contest, Giveaway & Survey Templates with Integrated Audience Analytics

January 26, 2018

Editor's note: This post was originally published on December 18, 2017 and has been updated to include mention of our new survey and questionnaire templates, which also include integrated audience analytics. If you’ve run a… Read More

Why Facebook’s Move Towards Personalization is a Good Step for All of Us

January 18, 2018

In recent weeks, Facebook’s algorithm change has warranted the publication of countless survival guides meant to comfort the brooding brand or publisher. If you haven’t heard, Facebook officially decided to kill organic post reach for… Read More

6 Traits You Should Know About Your Digital Consumers

January 16, 2018

There's an abundance of data on your consumers online. And while we're often told that the more data the better, it can be difficult to understand what to prioritize or track about your consumer when… Read More

All Posts