Blog / Wizards and Bobcats Duke It Out Over Social Media

Wizards and Bobcats Duke It Out Over Social Media

The Washington Wizards hosted the Charlotte Bobcats last week (March 12th) in Washington D.C. You might be aware of the Wizards and their recent antics with the Miami Heat Bandwagon Fans, and while the Bobcats’ game came down to the wire, the real premier face-off was between #GWiz and #BigSlowCat.

That’s right—the Wizards beloved mascot duked it out with, yes, a big slow cat, mocking the Bobcats center stage, on the Verizon Center Jumbotron during stoppages of play. They used Zoomph to leverage a Twitter Poll to easily allow fans at the game, and in the conversation online on their Wizards Social Hub, to Tweet and vote their support. (And no offense to Reddit, but we think the correct answer is obvious – Go #GWiz!)

Just a poll, right? Wrong! The interest in this poll—and the hilariously oversized picture of a cat chosen to represent the Bobcats—made basketball Twitter go wild with Tweets sharing images of the poll. Bullets Forever, possibly the Wizards’ most passionate fan site, tweeted a photo of the poll on the Jumbotron, prompting spirited discussion among their followers over the merits of each candidate. Later, SB Nation NBA, one of the premier NBA Twitter accounts, got in on the fun, tweeting, “Do we know who is currently winning the #BIGSLOWCAT challenge @WashWizards?”

Although we’re sad to admit that the oversized, lethargic feline won this round with around 70% of the votes cast, the real story is the power of social media during live sporting events. Here at Zoomph, we’ve long believed that the future of sports holds unprecedented opportunities for fan engagement, and this situation shows that. So, while we’re sad about GWiz’s defeat and ready for his rematch, we’re thrilled that a Twitter poll on an arena Jumbotron inspired so much fan intrigue and social media conversation.

The Wizards have already figured it out; so what’s the next innovative way you’ll engage with your fans?

031914-Blog-Image

WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 174 [filter] => raw )
News & Trends

See Zoomph In Action

Talk to one of our specialists who will help you measure insights and maximize your sponsorship growth efforts

UFC Sponsorship Value and Social Analysis from UFC 244

November 06, 2019

UFC 244 took place last weekend, which included matchups of some of the league's top fighters. We wanted to understand which fighters matchups and audiences made up the conversation on social, and how much social… Read More

How Two NHL Teams Have Gone the Non-traditional Route To Grow Fan Engagement

November 01, 2019

Who are the most talked about guys in the NHL, on Twitter? I’ll give you a hint; it’s not Alex Ovechkin, nor Sidney Crosby. One embraces the word “ugly.” The other is probably the cutest thing… Read More

MLB Sponsors and Brands Hit It Out of the Park in the 2019 World Series

October 31, 2019

While they found themselves down, they never folded. From starting the season 19-31 to late-inning magic in the National League Wild Card game, it’s hard to say they weren’t a team of destiny, but nonetheless,… Read More

New Features in Zoomph: Compare Against Competitor Campaigns & Benchmark Custom Audiences

October 30, 2019

Know What Content Works and Compare Against Your Competitors Comparing your social campaigns against other brands, leagues, and teams is now easier than ever. View analytics from multiple campaigns to understand how your content is… Read More

All Posts