Blog / Wizards and Bobcats Duke It Out Over Social Media Topics  

Wizards and Bobcats Duke It Out Over Social Media

The Washington Wizards hosted the Charlotte Bobcats last week (March 12th) in Washington D.C. You might be aware of the Wizards and their recent antics with the Miami Heat Bandwagon Fans, and while the Bobcats’ game came down to the wire, the real premier face-off was between #GWiz and #BigSlowCat.

That’s right—the Wizards beloved mascot duked it out with, yes, a big slow cat, mocking the Bobcats center stage, on the Verizon Center Jumbotron during stoppages of play. They used Zoomph to leverage a Twitter Poll to easily allow fans at the game, and in the conversation online on their Wizards Social Hub, to Tweet and vote their support. (And no offense to Reddit, but we think the correct answer is obvious – Go #GWiz!)

Just a poll, right? Wrong! The interest in this poll—and the hilariously oversized picture of a cat chosen to represent the Bobcats—made basketball Twitter go wild with Tweets sharing images of the poll. Bullets Forever, possibly the Wizards’ most passionate fan site, tweeted a photo of the poll on the Jumbotron, prompting spirited discussion among their followers over the merits of each candidate. Later, SB Nation NBA, one of the premier NBA Twitter accounts, got in on the fun, tweeting, “Do we know who is currently winning the #BIGSLOWCAT challenge @WashWizards?”

Although we’re sad to admit that the oversized, lethargic feline won this round with around 70% of the votes cast, the real story is the power of social media during live sporting events. Here at Zoomph, we’ve long believed that the future of sports holds unprecedented opportunities for fan engagement, and this situation shows that. So, while we’re sad about GWiz’s defeat and ready for his rematch, we’re thrilled that a Twitter poll on an arena Jumbotron inspired so much fan intrigue and social media conversation.

The Wizards have already figured it out; so what’s the next innovative way you’ll engage with your fans?

031914-Blog-Image

Topics:
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 163 [filter] => raw )
News & Trends

Subscribe to Zoomph's Newsletter

5 Social Media Marketing Takeaways from the 2019 National Championship

January 08, 2019

The eyes of the sports world were on the Bay Area over the last week as Alabama & Clemson met for the fourth straight year in the College Football Playoff and for the third time… Read More

2018 – A Year in Marketing: Insights from 7 Industry Experts

December 18, 2018

As we near the end of the year, we thought it’d be interesting to explore how social media has changed over the last year. What new trends have emerged, which platforms have garnered the most… Read More

The Value of Partnerships in Esports: Top 10 Brands on Digital from CWL Las Vegas

December 12, 2018

With a new version published every year, Call of Duty (COD) is one of the biggest games in esports. And with the growing popularity of esports over the last couple of years, the COD World League is one of the premier tournaments that stretches out over a… Read More

Corporate Partnership in Action: Top 10 Most-Engaged Sponsors of #MLSCup

December 10, 2018

MLS has grown as a league year over year, bringing in new clubs and developing home-grown soccer in the US. According to Wikipedia, MLS has seen a 68% increase in TV viewership since 2012.  As the playoffs ended in 2018 with the… Read More

All Posts