Wizards and Bobcats Duke It Out Over Social MediaMarch 19, 2014
The Washington Wizards hosted the Charlotte Bobcats last week (March 12th) in Washington D.C. You might be aware of the Wizards and their recent antics with the Miami Heat Bandwagon Fans, and while the Bobcats’ game came down to the wire, the real premier face-off was between #GWiz and #BigSlowCat.
That’s right—the Wizards beloved mascot duked it out with, yes, a big slow cat, mocking the Bobcats center stage, on the Verizon Center Jumbotron during stoppages of play. They used Zoomph to leverage a Twitter Poll to easily allow fans at the game, and in the conversation online on their Wizards Social Hub, to Tweet and vote their support. (And no offense to Reddit, but we think the correct answer is obvious – Go #GWiz!)
Just a poll, right? Wrong! The interest in this poll—and the hilariously oversized picture of a cat chosen to represent the Bobcats—made basketball Twitter go wild with Tweets sharing images of the poll. Bullets Forever, possibly the Wizards’ most passionate fan site, tweeted a photo of the poll on the Jumbotron, prompting spirited discussion among their followers over the merits of each candidate. Later, SB Nation NBA, one of the premier NBA Twitter accounts, got in on the fun, tweeting, “Do we know who is currently winning the #BIGSLOWCAT challenge @WashWizards?”
Although we’re sad to admit that the oversized, lethargic feline won this round with around 70% of the votes cast, the real story is the power of social media during live sporting events. Here at Zoomph, we’ve long believed that the future of sports holds unprecedented opportunities for fan engagement, and this situation shows that. So, while we’re sad about GWiz’s defeat and ready for his rematch, we’re thrilled that a Twitter poll on an arena Jumbotron inspired so much fan intrigue and social media conversation.
The Wizards have already figured it out; so what’s the next innovative way you’ll engage with your fans?