Blog / Video Exclusive: The Real Emotion Behind The President’s Address

Video Exclusive: The Real Emotion Behind The President’s Address

President Barack Obama’s 2015 State Of The Union Address struck a cord with social audiences last night. Over 500,000 Tweets were posted during the hour-and-ten-minute long speech, with an overall positive sentiment rating of 71% (Data pulled from Zoomph Analytics).

But what exactly stirred the strongest emotion in the hearts of the American public? Social Analytic tool Zoomph Geo caught the pulse of U.S. sentiment in this time-lapsed video below, taken during the President’s discussion of the U.S. economy. Blue is positive sentiment, Red is negative.

See for yourself how the U.S. reacted in real-time:

 

BONUS: Here’s an extra look at the rising excitement, just before the State Of The Union began at 9:00 p.m. EST.

 

Want to use Geotargeting for your own insights? Contact Us to learn more.

See Zoomph In Action

Talk to one of our specialists who will help you measure insights and maximize your sponsorship growth efforts

How Sports are Turning to Digital During the COVID-19 Pandemic

March 31, 2020

We are currently living in a state of being that was unexpected heading into 2020. Just a month ago, we had NBA and NHL games, the XFL just launching, all eyes shifting to the beginning… Read More

What Social Metrics Do Sponsors Care About in 2020?

March 16, 2020

Social media is a vast place. Different platforms, different forms of content, lending its way for new discovery endlessly. But what becomes even more important in business is tracking and measuring the content. From likes… Read More

COVID-19’s Effect On Sports and How It Could Change Sponsorships

March 11, 2020

The sports world is facing a new challenge that no team or sponsor had probably ever anticipated when contracts were signed: COVID-19, or Novel Coronavirus. In Italy, the epicenter of the European COVID-19 outbreak, all… Read More

Fan Driven Partnerships – How to Use Audience Analytics to Drive Sponsorship Strategy

March 02, 2020

When it comes to sports sponsorships, there’s nothing worse than a sponsor that completely doesn’t fit. Whether it’s an activation that falls flat or a partner all together that just doesn’t align with fan interests.… Read More

All Posts