Blog / Video Exclusive: The Real Emotion Behind The President’s Address

Video Exclusive: The Real Emotion Behind The President’s Address

President Barack Obama’s 2015 State Of The Union Address struck a cord with social audiences last night. Over 500,000 Tweets were posted during the hour-and-ten-minute long speech, with an overall positive sentiment rating of 71% (Data pulled from Zoomph Analytics).

But what exactly stirred the strongest emotion in the hearts of the American public? Social Analytic tool Zoomph Geo caught the pulse of U.S. sentiment in this time-lapsed video below, taken during the President’s discussion of the U.S. economy. Blue is positive sentiment, Red is negative.

See for yourself how the U.S. reacted in real-time:

 

BONUS: Here’s an extra look at the rising excitement, just before the State Of The Union began at 9:00 p.m. EST.

 

Want to use Geotargeting for your own insights? Contact Us to learn more.

WP_Term Object ( [term_id] => 729 [name] => Social Media Analytics Resources [slug] => social-media-analytics-resources [term_group] => 0 [term_taxonomy_id] => 730 [taxonomy] => capabilities [description] => Our latest blogs showcasing how social analytics uncover insights about audiences and content that resonate with your brand. [parent] => 0 [count] => 86 [filter] => raw )
Analytics & Insights
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 175 [filter] => raw )
News & Trends

See Zoomph In Action

Talk to one of our specialists who will help you measure insights and maximize your sponsorship growth efforts

NBA Draft’s Top Picks on Social

June 21, 2019

The annual NBA Draft is a big night on many levels for players, teams, and fans alike. One “place” where all three of these link together is the world of social media. During this year’s… Read More

Measuring the Social Drive During The 2019 US Open

June 17, 2019

At the site of one of the most storied courses in the United States, Gary Woodland finished the weekend at -13 and champion of the 2019 US Open. As one of the four majors on… Read More

NBA Finals On Social

June 14, 2019

NBA Twitter has helped the NBA Finals become one of the biggest sports events on social media of the year. Millions tuned in over the last week to watch as the NBA Finals and social… Read More

NHL Stanley Cup Finals on Social

June 13, 2019

Capping off the 2018-19 NHL season with a thrilling seven-game series, millions tuned in over the last two weeks to watch the NHL Stanley Cup Finals. Knowing it’d make an impact on social, we tracked … Read More

All Posts