Blog / Video Exclusive: The Nation’s Build Up To The Super Bowl

Video Exclusive: The Nation’s Build Up To The Super Bowl

It’s no secret that Americans are passionate about the Super Bowl.

 

From #deflategate to a triumphant Seattle return, most of us have been waiting on the edge of our seats for tonight’s Super Bowl XLIX. This anticipation showed through on Twitter and Instgram, with over 24,000 posts generated in the 15 minutes leading up to kickoff.  But the MOST interesting social media data shows us that this year’s fans are fluid– it’s not just New England and Seattle that’s getting in on the action.

 

Watch and see for yourself the pulse of #SB49 buildup. Blue dots mark positive mentions, and red mark the negative.

And stay tuned, as we’ll update you with live trends throughout the game!

 

As you can see, the majority of Tweets and Instagrams show positive sentiment, even across states that have no horse in the game (we’re from Redskins nation, so we feel you 🙂 ). Plus, the conversation flow didn’t just stay high, it stayed consistent, averaging at 25 tweets per second for those glorious and nail-biting 15 minutes before the game. Check out the total pre-game social reach below:

super bowl

 

 

Update 1: The Patriots and the Seahawks aren’t the only things trending. Check out the EXPLOSIVE reaction to the Katy Perry half-time show, plus the nail-biting reaction to the second quarter touchdowns!

 

Watch Marshawn Lynch’s TD ignite audiences in the Pacific West Coast:

 

 

And then when Katy Perry takes the stage. #DancingSharksForTheWin

 

 

Update 2: Social media ERUPTS, as the New England Patriots win Super Bowl XLIX! Finishing with a 28-24 lead, the Patriots bridged a 10-point defecit with amazing plays, to win the Vince Lombardy trophy and the nation’s glory.

Watch how the U.S. responded to the news:

 

 

Want to track your own social reputation? Discover Sentiment Analysis or Contact Us to learn more!

See Zoomph In Action

Talk to one of our specialists who will help you measure insights and maximize your sponsorship growth efforts

How Sports are Turning to Digital During the COVID-19 Pandemic

March 31, 2020

We are currently living in a state of being that was unexpected heading into 2020. Just a month ago, we had NBA and NHL games, the XFL just launching, all eyes shifting to the beginning… Read More

What Social Metrics Do Sponsors Care About in 2020?

March 16, 2020

Social media is a vast place. Different platforms, different forms of content, lending its way for new discovery endlessly. But what becomes even more important in business is tracking and measuring the content. From likes… Read More

COVID-19’s Effect On Sports and How It Could Change Sponsorships

March 11, 2020

The sports world is facing a new challenge that no team or sponsor had probably ever anticipated when contracts were signed: COVID-19, or Novel Coronavirus. In Italy, the epicenter of the European COVID-19 outbreak, all… Read More

Fan Driven Partnerships – How to Use Audience Analytics to Drive Sponsorship Strategy

March 02, 2020

When it comes to sports sponsorships, there’s nothing worse than a sponsor that completely doesn’t fit. Whether it’s an activation that falls flat or a partner all together that just doesn’t align with fan interests.… Read More

All Posts