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Video Exclusive: The Nation’s Build Up To The Super Bowl

It’s no secret that Americans are passionate about the Super Bowl.


From #deflategate to a triumphant Seattle return, most of us have been waiting on the edge of our seats for tonight’s Super Bowl XLIX. This anticipation showed through on Twitter and Instgram, with over 24,000 posts generated in the 15 minutes leading up to kickoff.  But the MOST interesting social media data shows us that this year’s fans are fluid– it’s not just New England and Seattle that’s getting in on the action.


Watch and see for yourself the pulse of #SB49 buildup. Blue dots mark positive mentions, and red mark the negative.

And stay tuned, as we’ll update you with live trends throughout the game!


As you can see, the majority of Tweets and Instagrams show positive sentiment, even across states that have no horse in the game (we’re from Redskins nation, so we feel you 🙂 ). Plus, the conversation flow didn’t just stay high, it stayed consistent, averaging at 25 tweets per second for those glorious and nail-biting 15 minutes before the game. Check out the total pre-game social reach below:

super bowl



Update 1: The Patriots and the Seahawks aren’t the only things trending. Check out the EXPLOSIVE reaction to the Katy Perry half-time show, plus the nail-biting reaction to the second quarter touchdowns!


Watch Marshawn Lynch’s TD ignite audiences in the Pacific West Coast:



And then when Katy Perry takes the stage. #DancingSharksForTheWin



Update 2: Social media ERUPTS, as the New England Patriots win Super Bowl XLIX! Finishing with a 28-24 lead, the Patriots bridged a 10-point defecit with amazing plays, to win the Vince Lombardy trophy and the nation’s glory.

Watch how the U.S. responded to the news:



Want to track your own social reputation? Discover Sentiment Analysis or Contact Us to learn more!

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