Blog / Video Exclusive: The Nation’s Build Up To The Super Bowl Topics  

Video Exclusive: The Nation’s Build Up To The Super Bowl

It’s no secret that Americans are passionate about the Super Bowl.

 

From #deflategate to a triumphant Seattle return, most of us have been waiting on the edge of our seats for tonight’s Super Bowl XLIX. This anticipation showed through on Twitter and Instgram, with over 24,000 posts generated in the 15 minutes leading up to kickoff.  But the MOST interesting social media data shows us that this year’s fans are fluid– it’s not just New England and Seattle that’s getting in on the action.

 

Watch and see for yourself the pulse of #SB49 buildup. Blue dots mark positive mentions, and red mark the negative.

And stay tuned, as we’ll update you with live trends throughout the game!

 

As you can see, the majority of Tweets and Instagrams show positive sentiment, even across states that have no horse in the game (we’re from Redskins nation, so we feel you 🙂 ). Plus, the conversation flow didn’t just stay high, it stayed consistent, averaging at 25 tweets per second for those glorious and nail-biting 15 minutes before the game. Check out the total pre-game social reach below:

super bowl

 

 

Update 1: The Patriots and the Seahawks aren’t the only things trending. Check out the EXPLOSIVE reaction to the Katy Perry half-time show, plus the nail-biting reaction to the second quarter touchdowns!

 

Watch Marshawn Lynch’s TD ignite audiences in the Pacific West Coast:

 

 

And then when Katy Perry takes the stage. #DancingSharksForTheWin

 

 

Update 2: Social media ERUPTS, as the New England Patriots win Super Bowl XLIX! Finishing with a 28-24 lead, the Patriots bridged a 10-point defecit with amazing plays, to win the Vince Lombardy trophy and the nation’s glory.

Watch how the U.S. responded to the news:

 

 

Want to track your own social reputation? Discover Sentiment Analysis or Contact Us to learn more!

Topics:
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 163 [filter] => raw )
News & Trends

Subscribe to Zoomph's Newsletter

5 Social Media Marketing Takeaways from the 2019 National Championship

January 08, 2019

The eyes of the sports world were on the Bay Area over the last week as Alabama & Clemson met for the fourth straight year in the College Football Playoff and for the third time… Read More

2018 – A Year in Marketing: Insights from 7 Industry Experts

December 18, 2018

As we near the end of the year, we thought it’d be interesting to explore how social media has changed over the last year. What new trends have emerged, which platforms have garnered the most… Read More

The Value of Partnerships in Esports: Top 10 Brands on Digital from CWL Las Vegas

December 12, 2018

With a new version published every year, Call of Duty (COD) is one of the biggest games in esports. And with the growing popularity of esports over the last couple of years, the COD World League is one of the premier tournaments that stretches out over a… Read More

Corporate Partnership in Action: Top 10 Most-Engaged Sponsors of #MLSCup

December 10, 2018

MLS has grown as a league year over year, bringing in new clubs and developing home-grown soccer in the US. According to Wikipedia, MLS has seen a 68% increase in TV viewership since 2012.  As the playoffs ended in 2018 with the… Read More

All Posts