Blog / UX Perspective: Letting Your Audience Define Your Product Topics  

UX Perspective: Letting Your Audience Define Your Product

Do you and your team feel like you’re just taking a shot in the dark when deciding the next feature set for your product?

We know it can be tempting to design features and solutions in ways that you think are best. After all, you’re the experts, right? But because you’re so close to the situation, it can actually be more difficult to understand the strengths and weaknesses of your product from your customers’ perspective.

That’s why today’s successful brands are eliminating “agenda pushing” and beginning to let their consumer base influence the direction of products, using social media as an ultra-accessible place to gauge user opinion. Better still, the 24/7 nature of social media means that businesses can now access user opinion in real-time, at any time.

To get on the path to smarter, user-based product development, we recommend two basic rules to live by:

Start talking with customers, rather than at them.

By simply engaging customers online, it is now easier than ever to ask questions, gather feedback, and communicate intentions back to customers. By engaging in meaningful connections with your customers, you tell them that you care about their business needs. Moreover, user feedback is some of the most insightful research you can obtain. Implementing solutions based on that research is what transforms average businesses into top-notch market leaders.

Don’t be afraid to just sit back and listen, either.

What we’re trying to say is be thorough. There are going to be times when you can’t engage social users in real-time. But just because you’re not around, that doesn’t mean that social conversations stop. Monitoring that conversation is the best way to stay on top of product improvements and feature upgrades that are needed and appreciated. It changes the game and leaves your consumers with a great impression of your brand.

By tapping into your target audience, you gain the ability to adapt your brand and show that you’re committed to your consumers’ goals. And with these connections established, your business is much better-positioned to retain both customers and brand loyalists for the long term.

Topics:
WP_Term Object ( [term_id] => 726 [name] => Community Management [slug] => community-management [term_group] => 0 [term_taxonomy_id] => 727 [taxonomy] => roles [description] => A thought hub for community managers seeking ways to enrich their communities, and enter new ones, via real-time social analytics. [parent] => 0 [count] => 27 [filter] => raw [object_id] => 1905 )
Community Management

Subscribe to Zoomph's Newsletter

Introducing YouTube Influencer & Video Analytics

March 27, 2017

Zoomph now supports YouTube, giving you rich insights into YouTube videos and influencers to help you identify unique marketing opportunities. The channel reigns as the second most popular search engine and serves as a valuable… Read More

How Social, #AdobeSummit Conveyed the Impact of the Adobe-Microsoft Partnership

March 22, 2017

If you’ve attended recent Adobe Summits, you may not be surprised to learn that it has been trending on Twitter. At this year’s Adobe Summit, Adobe’s message to businesses is that the future is all… Read More

Top 15 Influencers on Twitter by Industry—February Recap

March 07, 2017

On Twitter alone, your brand now competes with 7,534 tweets each second, shrinking your opportunity to be discovered on a day-to-day basis. But a select number of brands have managed to carve out strong identities,… Read More

ZIndex: A Social Media Index for Staying Ahead of Industry Trends

March 04, 2017

It's impossible to win without knowing what you're up against. And in today's always-on, on-demand age, the race to get in front of our customers is especially vicious, making it ever-more important for us to… Read More

All Posts