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Thought Leadership

What Is Social Identity Data?

February 27, 2017

How to Bring the “Custom” Back to Customer Experience Using Social Media

February 10, 2017

Across every industry, and in every space, there are countless companies jockeying for the same consumers. When it comes to researching products and services, buyers will often come across a Read More

3 “Disruptors” of Social Media Marketing that Are Actually Worth Celebrating

February 02, 2017

Marketing is anybody’s game, but it’s safe to say that not everyone is good at it. One gripe is that we now face heavily saturated social platforms, smarter shoppers, and Read More

How Today’s Top Social Media Channels Will Evolve in 2017

January 19, 2017

It’s the year of video! It’s the year of VR! It’s the year of billboards! Ok, maybe not the last one, but 2017 is rumored to be the year of Read More

Application Logging for Developers: 3 Common Pitfalls

January 04, 2017

The Un-Ignorable Importance of Logging Regardless of what you call it—event logging, application logging, or just plain logging—logging is one of the most important sources of information for the healthy Read More

7 Steps to Evolve Your Digital Marketing While Your Company is Growing (Part 2)

June 15, 2016

Growth. It’s a word that suggests success, verifies potential, but demands change. As exciting as growth can be, it can be overwhelming. Teams that are unprepared to support a growing Read More

7 Steps to Evolve Your Digital Marketing While Your Company is Growing (Part 1)

May 25, 2016

Retaining Meaningful DNA Recently, my brother (aka “Mr. Professor”) was discussing the science behind cell reproduction and DNA shortening. I am no valedictorian in science, so my brother kindly gave Read More

3 Buzzwords for Post-Digital Thinking — #FORRMktg 2016 Takeaways

May 02, 2016

A blog by Russell Davies back in 2009 anticipated that ‘screens would become boring’ and that the term ‘digital’ would become redundant. He referred to this as post-digital thinking and predicted Read More

Agile Data Modeling with Big Data

August 25, 2015

Here at Zoomph we use an agile software development methodology which lets us deliver features and updates to our customers in a rapid fashion, however, as with most things there Read More

Musings on Good Error Logging within Backend Systems

July 20, 2015

Let me start off by saying that good error logging can be pretty tricky to get right in any environment; for this post though, I’d like to talk about some Read More