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Thought Leadership

When does marketing get too personal?

February 20, 2018

In the pursuit of success, personalization is likely high on your list. It’s no secret that today’s consumers demand relevant, well-timed content from brands as a prelude to a strong Read More

6 Traits You Should Know About Your Digital Consumers

January 16, 2018

There’s an abundance of data on your consumers online. And while we’re often told that the more data the better, it can be difficult to understand what to prioritize or Read More

The Rise of the Influencer Economy Through the Eyes of an Influencer Marketing Consultant

November 29, 2017

Shane Barker had never been preoccupied with sexy arms, sexy legs, or big booties—at least, not until he was asked to help sell them. The request came from Zoe Rodriguez, Read More

Using First-Party Data to Personalize Your Marketing

October 05, 2017

I rarely open marketing emails but this email from Spotify last week caught my attention.     Not only do I work in Reston, but I also could listen to Rodrigo Read More

How to Humanize Your Fan Data (Soccerex Recap)

September 15, 2017

“Think about [social media] as the noisy bar down the street and you want the best digital pickup line to get engagement. What’s that pickup line going to be?” You Read More

What Is Social Identity Data?

February 27, 2017

For starters, it’s a term that our team uses a lot. It’s what we’ve identified as the wave of the future, not by our own creativity, but by the witness Read More

How to Bring the “Custom” Back to Customer Experience Using Social Media

February 10, 2017

Across every industry, and in every space, there are countless companies jockeying for the same consumers. When it comes to researching products and services, buyers will often come across a Read More

3 “Disrupters” of Social Media Marketing that Are Actually Worth Celebrating

February 02, 2017

Marketing is anybody’s game, but it’s safe to say that not everyone is good at it. One gripe is that we now face heavily saturated social platforms, smarter shoppers, and Read More

How Today’s Top Social Media Channels Will Evolve in 2017

January 19, 2017

It’s the year of video! It’s the year of VR! It’s the year of billboards! Ok, maybe not the last one, but 2017 is rumored to be the year of Read More