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Thought Leadership

Into the Spiderverse: Oscar Winning Audience Analysis

March 06, 2019

Taking a peek into the Audience that spun Spiderman: Into the Spiderverse to Oscar fame. Let’s be honest, we are all Marvel fans (guilty pleasures included). When Robert Downey Jr Read More

MIT Sloan Sports Analytics Conference – 2019 Audience Analysis

March 01, 2019

The MIT Sloan Conference is one of the top sports analytics conferences and attended by some of the most innovative organizations and people in the industry. We thought it’d be Read More

Planter’s Social Media Brings Mr. Peanut to New Audience

February 15, 2019

While many brands run promotions and campaigns for Valentine’s day, Planters took a unique approach of using a mixture of content, live engagement, and surprise & delight to attract attention Read More

5 Marketing Trends That Emerged From the Ads of Super Bowl 53

February 04, 2019

Super Bowl LIII has come and gone. With the offense from both teams struggling to generate excitement on the field, ads were a hot topic on social while the game Read More

The Top 4 Moments on Twitter During the NFL Playoffs

January 31, 2019

The NFL Playoffs were an exciting time on social media. Fans from all over the world joined with teams and players to unite and cheer for their chance to play in Read More

Winning Isn’t Everything: An Untraditional Approach to Traditional Viewership

January 31, 2019

The AFC Championship saw better TV ratings than any other broadcast since last year’s Super Bowl. Were fans just as engaged on digital? The Cowboys and Eagles each won their first-round matchup. Did that help Read More

Social Media in Esports: A Digital Audience Analysis of LEC Week 1

January 31, 2019

This past weekend, League of Legends & Riot Games took center stage in the esports scene as the recently rebranded “League Of Legends European Championship” (LEC) started their Spring Split. The Read More

A Star Is Born – Social Analysis of #FIJIWaterGirl

January 16, 2019

At this point, we’ve all heard of the #FIJIWaterGirl. The premium water brand’s now famous model who managed to photobomb countless celebrities red carpet pictures with the same pose and Read More

5 Social Media Marketing Takeaways from the 2019 National Championship

January 08, 2019

The eyes of the sports world were on the Bay Area over the last week as Alabama & Clemson met for the fourth straight year in the College Football Playoff Read More