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Thought Leadership

The Rise of the Influencer Economy Through the Eyes of an Influencer Marketing Consultant

November 29, 2017

Shane Barker had never been preoccupied with sexy arms, sexy legs, or big booties—at least, not until he was asked to help sell them. The request came from Zoe Rodriguez, Read More

Using First-Party Data to Personalize Your Marketing

October 05, 2017

I rarely open marketing emails but this email from Spotify last week caught my attention.     Not only do I work in Reston, but I also could listen to Rodrigo Read More

How to Humanize Your Fan Data (Soccerex Recap)

September 15, 2017

“Think about [social media] as the noisy bar down the street and you want the best digital pickup line to get engagement. What’s that pickup line going to be?” You Read More

What Is Social Identity Data?

February 27, 2017

For starters, it’s a term that our team uses a lot. It’s what we’ve identified as the wave of the future, not by our own creativity, but by the witness Read More

How to Bring the “Custom” Back to Customer Experience Using Social Media

February 10, 2017

Across every industry, and in every space, there are countless companies jockeying for the same consumers. When it comes to researching products and services, buyers will often come across a Read More

3 “Disrupters” of Social Media Marketing that Are Actually Worth Celebrating

February 02, 2017

Marketing is anybody’s game, but it’s safe to say that not everyone is good at it. One gripe is that we now face heavily saturated social platforms, smarter shoppers, and Read More

How Today’s Top Social Media Channels Will Evolve in 2017

January 19, 2017

It’s the year of video! It’s the year of VR! It’s the year of billboards! Ok, maybe not the last one, but 2017 is rumored to be the year of Read More

Application Logging for Developers: 3 Common Pitfalls

January 04, 2017

The Un-Ignorable Importance of Logging Regardless of what you call it—event logging, application logging, or just plain logging—logging is one of the most important sources of information for the healthy Read More

7 Steps to Evolve Your Digital Marketing While Your Company is Growing (Part 2)

June 15, 2016

Growth. It’s a word that suggests success, verifies potential, but demands change. As exciting as growth can be, it can be overwhelming. Teams that are unprepared to support a growing Read More