Blog / Social Media News and Trends

News & Trends

Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations.

Social Media in Esports: A Digital Audience Analysis of LEC Week 1

January 31, 2019

This past weekend, League of Legends & Riot Games took center stage in the esports scene as the recently rebranded “League Of Legends European Championship” (LEC) started their Spring Split. The Read More

A Star Is Born – Social Analysis of #FIJIWaterGirl

January 16, 2019

At this point, we’ve all heard of the #FIJIWaterGirl. The premium water brand’s now famous model who managed to photobomb countless celebrities red carpet pictures with the same pose and Read More

5 Social Media Marketing Takeaways from the 2019 National Championship

January 08, 2019

The eyes of the sports world were on the Bay Area over the last week as Alabama & Clemson met for the fourth straight year in the College Football Playoff Read More

2018 – A Year in Marketing: Insights from 7 Industry Experts

December 18, 2018

As we near the end of the year, we thought it’d be interesting to explore how social media has changed over the last year. What new trends have emerged, which Read More

The Value of Partnerships in Esports: Top 10 Brands on Digital from CWL Las Vegas

December 12, 2018

With a new version published every year, Call of Duty (COD) is one of the biggest games in esports. And with the growing popularity of esports over the last couple of years, the COD World League is one of the premier tournaments Read More

Corporate Partnership in Action: Top 10 Most-Engaged Sponsors of #MLSCup

December 10, 2018

MLS has grown as a league year over year, bringing in new clubs and developing home-grown soccer in the US. According to Wikipedia, MLS has seen a 68% increase in TV viewership since 2012.  As the playoffs Read More

How Leagues Can Drive Change: Social Analysis of “My Cause My Cleats”

December 06, 2018

If you were one of the millions of fans that tuned into any of the NFL’s Week 13 games, you would’ve seen a field peppered with custom cleats of all Read More

How “The Match” Helped Golf Reach New Heights on Social Media

November 27, 2018

“The Match,” featuring a one-on-one faceoff between Tiger Woods and Phil Mickelson on pay-per-view, was a first of its kind. Streamed through Bleacher Report and BR Live, fans could follow Read More

47 Essential Facts About Influencer Marketing [Infographic]

November 20, 2018

The rise of the influencer economy has changed the marketing game. Marketers are spending $255 million each month to have influencers promote their brands, swapping out traditional ad buys with Read More