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News & Trends

Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations.

Why the Top Cosmetics Brands Are Still on Twitter

October 10, 2017

Makeup is to Instagram as cat posts are to Facebook, right? Maybe not entirely. Our recent study of 16 leading cosmetic brands on social media revealed that brands like MAC, Read More

Using First-Party Data to Personalize Your Marketing

October 05, 2017

I rarely open marketing emails but this email from Spotify last week caught my attention.     Not only do I work in Reston, but I also could listen to Rodrigo Read More

3 Things Only Savvy Marketers Know About Their Millennial Consumers

July 19, 2017

Young people are often misunderstood. It’s not uncommon that you’ll read sweeping theories about how they feel, what they like, and which brands are catching their attention. To demystify current Read More

Red Bull’s Dominance on Social Media and How Other Soft Drink Companies Are Stacking up

July 07, 2017

A summer poolside party wouldn’t be complete without a cold glass of Coke–or, as social media would have it, a swig of Red Bull. As soft drink companies are doubling Read More

Social Media Analytics Reveal How the NFL Can Employ Influencers in the Offseason

June 14, 2017

In the third full month of the NFL offseason, social media activity and mentions surrounding the NFL left digital and social media managers desiring more. Compared to April, May lagged Read More

How Anastasia Beverly Hills Won Over Instagram with a Bizarre Brow Campaign

June 06, 2017

Branding isn’t a cakewalk. What works for some brands, fails for others. What humors one customer perplexes another. Three cosmetic brands pushed the boundaries with their Instagram campaigns last month. Read More

The Ultimate Guide to Micro-Influencers (Gifographic)

May 30, 2017

Micro-influencer campaigns are becoming more popular with each passing day as a growing number of companies are resorting to these influential individuals to promote their brands. Unlike the top influencers, Read More

The Beauty Industry and Influencer Marketing: It’s a Guy’s World After All

May 04, 2017

“Beauty” is the new “pink.” Though it’s entitled to many different meanings in our everyday speech, it’s often associated with femininity. In the same sense, the beauty industry is usually Read More

9 Elements of Your Consumer’s Social Media Identity

April 20, 2017

Your social profiles make up your public brand. They invite your friends and network to learn more about your values and everyday interests. By nature, they also keep pace with Read More