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News & Trends

Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations.

Believe It or Not, Social Media Data Predicted Trump’s Victory

November 09, 2016

Why are you surprised? Unlike any race before, this election was won and lost on social media. Trump and his mastery of social media was the game-changer. He mobilized his Read More

An Interview with Chris Barrows, Social Media Strategist at NYU

November 03, 2016

It’s not easy to find someone with as many Slack channels as Chris. While Chris has become core to a dozen of social communities, Chris has also emerged as a Read More

Top Facebook Live Streams that Rivaled the Debate Last Night

October 20, 2016

By marrying social media with politics and traditional broadcasting, we the people have created truly remarkable second-screen experiences. Last night, our trusty Facebook creators delivered even more unprecedented second-screen experiences. Aside Read More

#Debate, #Debates, #DebateNight, or #Debates2016?

October 11, 2016

Sunday night’s debate produced a clear bipartisan winner. Among the 700,000+ tweets analyzed by Zoomph during the second presidential debate, #Debates was the uncontested winner of hashtags, earning ~57% share-of-voice. Read More

Key Social Media Sentiment Stats from the Clinton vs. Trump Debate

September 27, 2016

Twitter said the debate was the most tweeted-about presidential debate in the company’s history. Trump was the focus of 79% of the Facebook conversation & 62% of the Twitter conversation. By the end Read More

4 Social Media Entrepreneurs on How They Found Success

September 15, 2016

It’s often assumed that the most successful social media practitioners have long, distinguished pedigrees in the social space. But the eclectic list of “Why I Social” guests seems to suggest Read More

4 Trends and Takeaways from eduWeb Digital Summit

September 01, 2016

Like any profession, higher education faces a unique set of challenges. As the eduWeb team and I looked at the trends we saw in our own places of work—we were Read More

The #SoMe Legend of Pokémon Go: Pokémon Go’s Impact on the Mobile Gaming Industry

August 22, 2016

Pokemon Go took the world by storm when it was released on July 6. Experts began to discuss the impact of the game on childhood obesity. People swarmed Central Park to Read More

5 Tips for Today’s Sports Marketers and Digital Developers

August 05, 2016

A results-driven community in sports that discusses strategic initiatives across technology, marketing, digital, social, ticketing and sponsorship sales, and operations executives – oh yeah you know I’m talking about SEAT Read More