A Star Is Born – Social Analysis of #FIJIWaterGirl

5 Social Media Marketing Takeaways from the 2019 National Championship

The eyes of the sports world were on the Bay Area over the last week as Alabama & Clemson met for the fourth straight year in the College Football Playoff Read More

2018 – A Year in Marketing: Insights from 7 Industry Experts

As we near the end of the year, we thought it’d be interesting to explore how social media has changed over the last year. What new trends have emerged, which Read More

The Value of Partnerships in Esports: Top 10 Brands on Digital from CWL Las Vegas

With a new version published every year, Call of Duty (COD) is one of the biggest games in esports. And with the growing popularity of esports over the last couple of years, the COD World League is one of the premier tournaments Read More

Corporate Partnership in Action: Top 10 Most-Engaged Sponsors of #MLSCup

MLS has grown as a league year over year, bringing in new clubs and developing home-grown soccer in the US. According to Wikipedia, MLS has seen a 68% increase in TV viewership since 2012.  As the playoffs Read More

How Leagues Can Drive Change: Social Analysis of “My Cause My Cleats”

If you were one of the millions of fans that tuned into any of the NFL’s Week 13 games, you would’ve seen a field peppered with custom cleats of all Read More

How “The Match” Helped Golf Reach New Heights on Social Media

“The Match,” featuring a one-on-one faceoff between Tiger Woods and Phil Mickelson on pay-per-view, was a first of its kind. Streamed through Bleacher Report and BR Live, fans could follow Read More

47 Essential Facts About Influencer Marketing [Infographic]

The rise of the influencer economy has changed the marketing game. Marketers are spending $255 million each month to have influencers promote their brands, swapping out traditional ad buys with Read More

NFL’s Recent Gamble on Fortnite: Why It Was Worth It

Fortnite has been taking the world by storm over the last year. It’s currently the most popular game to stream on Twitch. And thanks to the ability to buy character Read More

‘Nike Knew Their Target Market’- a Note about the Kaepernick Ad

“#JustBurnIt,” said Twitter. “I stand with Nike, all day, every day,” said LeBron. “What was Nike thinking?” said Trump. By now, we’ve heard it all. But politics aside, the truth Read More