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News & Trends

Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations.

Top 15 Influencers on Twitter by Industry—February Recap

March 07, 2017

On Twitter alone, your brand now competes with 7,534 tweets each second, shrinking your opportunity to be discovered on a day-to-day basis. But a select number of brands have managed Read More

How to Bring the “Custom” Back to Customer Experience Using Social Media

February 10, 2017

Across every industry, and in every space, there are countless companies jockeying for the same consumers. When it comes to researching products and services, buyers will often come across a Read More

The Tale of Washington D.C. During #Inauguration Weekend

January 24, 2017

On Friday, January 20, Donald Trump became the 45th president of the United States. It’s the climax of an American tale that has kept people guessing from the beginning. But Read More

The Social Media Legacy of #WomensMarch

January 23, 2017

Who runs the world? We all knew that this Saturday’s #WomensMarch on Washington would gather hundreds of thousands of people onto the Mall in DC, in a national effort similar Read More

How Today’s Top Social Media Channels Will Evolve in 2017

January 19, 2017

It’s the year of video! It’s the year of VR! It’s the year of billboards! Ok, maybe not the last one, but 2017 is rumored to be the year of Read More

The B.U.I.L.D.E.R. Strategy for Enriching Campus Community with Social Media—#HESM Workshop Recap

November 14, 2016

In our everyday lives, social media bridges the gaps of communication historically caused by physical distance, and challenges the old maxim: “Out of sight, out of mind.” The same can Read More

Believe It or Not, Social Media Data Predicted Trump’s Victory

November 09, 2016

Why are you surprised? Unlike any race before, this election was won and lost on social media. Trump and his mastery of social media was the game-changer. He mobilized his Read More

An Interview with Chris Barrows, Social Media Strategist at NYU

November 03, 2016

It’s not easy to find someone with as many Slack channels as Chris. While Chris has become core to a dozen of social communities, Chris has also emerged as a Read More

Top Facebook Live Streams that Rivaled the Debate Last Night

October 20, 2016

By marrying social media with politics and traditional broadcasting, we the people have created truly remarkable second-screen experiences. Last night, our trusty Facebook creators delivered even more unprecedented second-screen experiences. Aside Read More