Blog / Social Media News and Trends

News & Trends

Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations.

Captain Marvel Ad Partnerships – Shattering The Glass Ceiling On Social

March 12, 2019

  Captain Marvel debuted this weekend with $455 million in worldwide ticket sales, including $153 million in North America, according to The Hollywood Reporter. This is Marvel and Disney’s first Read More

New Game of Thrones Twitter Emoji Leaderboard

March 07, 2019

On February 28th, Twitter announced that whenever you tweeted certain hashtags surrounding the show Game Of Thrones, emojis would accompany them in your post. The popular show is about to launch its eighth and Read More

Into the Spiderverse: Oscar Winning Audience Analysis

March 06, 2019

Taking a peek into the Audience that spun Spiderman: Into the Spiderverse to Oscar fame. Let’s be honest, we are all Marvel fans (guilty pleasures included). When Robert Downey Jr Read More

MIT Sloan Sports Analytics Conference – 2019 Audience Analysis

March 01, 2019

The MIT Sloan Conference is one of the top sports analytics conferences and attended by some of the most innovative organizations and people in the industry. We thought it’d be Read More

NBA Twitter All Stars – Top 15 Players Of All Star Weekend

February 22, 2019

Last Weekend, the NBA was on full display during the 2019 All Star Game. And with the continued rise in popularity with players combined with the growth of #NBATwitter, the social chatter around Read More

NASCAR Sponsors On Social – Top 10 Brands From Daytona 500

February 19, 2019

Often considered the “Super Bowl of NASCAR,” the Daytona 500 brings both casual and die-hard racing fans together, both on TV and online.   With the start of the new season and this Read More

Planter’s Social Media Brings Mr. Peanut to New Audience

February 15, 2019

While many brands run promotions and campaigns for Valentine’s day, Planters took a unique approach of using a mixture of content, live engagement, and surprise & delight to attract attention Read More

5 Marketing Trends That Emerged From the Ads of Super Bowl 53

February 04, 2019

Super Bowl LIII has come and gone. With the offense from both teams struggling to generate excitement on the field, ads were a hot topic on social while the game Read More

The Top 4 Moments on Twitter During the NFL Playoffs

January 31, 2019

The NFL Playoffs were an exciting time on social media. Fans from all over the world joined with teams and players to unite and cheer for their chance to play in Read More