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News & Trends

Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations.

Expert Interview: Influencer Marketing is Not a Passing Fad

December 12, 2017

Shane Barker is no stranger to influencer marketing. He has witnessed the rise of the influencer economy and has consulted for influencers like four-time Mr. Olympia Jeremy Buendia. In this Read More

5 Webpages That You Didn’t Know Were Microsites

December 05, 2017

Microsites don’t always get the credit they deserve. While some of today’s most celebrated microsites are gorgeously designed and adorned with special effects, plenty others exist as lowkey ROI drivers. Read More

The Rise of the Influencer Economy Through the Eyes of an Influencer Marketing Consultant

November 29, 2017

Shane Barker had never been preoccupied with sexy arms, sexy legs, or big booties—at least, not until he was asked to help sell them. The request came from Zoe Rodriguez, Read More

Football and Politics: The Resounding Voice of the NFL on Social Media

November 01, 2017

The first quarter of the 2017 NFL season sparked unprecedented activity on social media for the league. Much of this activity can be traced back the 2016 season when Colin Read More

Why the Top Cosmetics Brands Are Still on Twitter

October 10, 2017

Makeup is to Instagram as cat posts are to Facebook, right? Maybe not entirely. Our recent study of 16 leading cosmetic brands on social media revealed that brands like MAC, Read More

Using First-Party Data to Personalize Your Marketing

October 05, 2017

I rarely open marketing emails but this email from Spotify last week caught my attention.     Not only do I work in Reston, but I also could listen to Rodrigo Read More

3 Things Only Savvy Marketers Know About Their Millennial Consumers

July 19, 2017

Young people are often misunderstood. It’s not uncommon that you’ll read sweeping theories about how they feel, what they like, and which brands are catching their attention. To demystify current Read More

Red Bull’s Dominance on Social Media and How Other Soft Drink Companies Are Stacking up

July 07, 2017

A summer poolside party wouldn’t be complete without a cold glass of Coke–or, as social media would have it, a swig of Red Bull. As soft drink companies are doubling Read More

Social Media Analytics Reveal How the NFL Can Employ Influencers in the Offseason

June 14, 2017

In the third full month of the NFL offseason, social media activity and mentions surrounding the NFL left digital and social media managers desiring more. Compared to April, May lagged Read More