47 Essential Facts About Influencer Marketing [Infographic]

NFL’s Recent Gamble on Fortnite: Why It Was Worth It

Fortnite has been taking the world by storm over the last year. It’s currently the most popular game to stream on Twitch. And thanks to the ability to buy character Read More

‘Nike Knew Their Target Market’- a Note about the Kaepernick Ad

“#JustBurnIt,” said Twitter. “I stand with Nike, all day, every day,” said LeBron. “What was Nike thinking?” said Trump. By now, we’ve heard it all. But politics aside, the truth Read More

Twitter’s ‘Playbook for Agencies’: Top Tips and Soundbites

To tie the ribbon on Q2, Twitter has released a Playbook for Agencies. The guide collapses six months of research into seven chapters, each addressing a different pain point that Read More

Why is your brand failing at influencer marketing?

With the advent of digital marketing, influencer marketing has become the advertising medium of choice for marketers. An increasing number of marketers are now using influencer marketing, realizing its short-term Read More

When does marketing get too personal?

In the pursuit of success, personalization is likely high on your list. It’s no secret that today’s consumers demand relevant, well-timed content from brands as a prelude to a strong Read More

Why Facebook’s Move Towards Personalization is a Good Step for All of Us

In recent weeks, Facebook’s algorithm change has warranted the publication of countless survival guides addressed to the brooding brand or publisher. If you haven’t heard, Facebook officially decided to kill Read More

Expert Interview: Influencer Marketing is Not a Passing Fad

Shane Barker is no stranger to influencer marketing. He has witnessed the rise of the influencer economy and has consulted for influencers like four-time Mr. Olympia Jeremy Buendia. In this Read More

5 Webpages That You Didn’t Know Were Microsites

Microsites don’t always get the credit they deserve. While some of today’s most celebrated microsites are gorgeously designed and adorned with special effects, plenty others exist as lowkey ROI drivers. Read More

The Rise of the Influencer Economy Through the Eyes of an Influencer Marketing Consultant

Shane Barker had never been preoccupied with sexy arms, sexy legs, or big booties—at least, not until he was asked to help sell them. The request came from Zoe Rodriguez, Read More