Why is your brand failing at influencer marketing?

When does marketing get too personal?

In the pursuit of success, personalization is likely high on your list. It’s no secret that today’s consumers demand relevant, well-timed content from brands as a prelude to a strong Read More

Why Facebook’s Move Towards Personalization is a Good Step for All of Us

In recent weeks, Facebook’s algorithm change has warranted the publication of countless survival guides addressed to the brooding brand or publisher. If you haven’t heard, Facebook officially decided to kill Read More

Expert Interview: Influencer Marketing is Not a Passing Fad

Shane Barker is no stranger to influencer marketing. He has witnessed the rise of the influencer economy and has consulted for influencers like four-time Mr. Olympia Jeremy Buendia. In this Read More

5 Webpages That You Didn’t Know Were Microsites

Microsites don’t always get the credit they deserve. While some of today’s most celebrated microsites are gorgeously designed and adorned with special effects, plenty others exist as lowkey ROI drivers. Read More

The Rise of the Influencer Economy Through the Eyes of an Influencer Marketing Consultant

Shane Barker had never been preoccupied with sexy arms, sexy legs, or big booties—at least, not until he was asked to help sell them. The request came from Zoe Rodriguez, Read More

Football and Politics: The Resounding Voice of the NFL on Social Media

The first quarter of the 2017 NFL season sparked unprecedented activity on social media for the league. Much of this activity can be traced back the 2016 season when Colin Read More

Why the Top Cosmetics Brands Are Still on Twitter

Makeup is to Instagram as cat posts are to Facebook, right? Maybe not entirely. Our recent study of 16 leading cosmetic brands on social media revealed that brands like MAC, Read More

Using First-Party Data to Personalize Your Marketing

I rarely open marketing emails but this email from Spotify last week caught my attention.     Not only do I work in Reston, but I also could listen to Rodrigo Read More

3 Things Only Savvy Marketers Know About Their Millennial Consumers

Young people are often misunderstood. It’s not uncommon that you’ll read sweeping theories about how they feel, what they like, and which brands are catching their attention. To demystify current Read More