Blog / U.S. Embassy Powers Political Conversation with Zoomph Topics  

U.S. Embassy Powers Political Conversation with Zoomph

We’ve said it once, and we’ll say it again: social media is one of today’s most powerful mediums for communication. And in the hands of powerful people, there’s no limit to the amount of influence that can spread.

Nothing proves this value more than the rise of politicians on social media. Because channels like Twitter and Facebook provide real-time access to constituents and public opinion—even in closed assemblies and sessions—social media has become invaluable for government leaders around the world. In fact, with the growing public requirement of political accountability over the past decade, politicians today can’t afford to not use it.

So, it was no surprise to us that the U.S. Embassy to the European Union (EU) is now featuring an out-of-the-box Zoomph Twitter Wall to promote social dialogue on its very own Economic Issues webpage. Benefitting from its instant deployment, the Embassy is now using Zoomph to monitor and enhance the social media conversations surrounding today’s much-talked-about Transatlantic Trade and Investment Partnership (TTIP) agreement between the United States and the EU.

Zoomph’s Twitter widget filters and streams the most relevant Tweets being sent out in real-time from accounts like the U.S. Mission to the European Union and the U.S. Trade Representative. By doing so, the U.S. Embassy ensures that site visitors are getting access to real-time, critical information the moment it comes out.

The moral of the story surrounding the U.S. Embassy to the European Union is this: government officials are clearly pursuing new ways over social media to engage the public and increase transparency of bills and actions. Since it’s no longer good enough to be “silent” over popular media channels, we can expect to see a spike in government representatives using tools, like Zoomph, to best meet their goals of connecting and engaging with the publics they serve.  

Topics:
WP_Term Object ( [term_id] => 727 [name] => Social Media for Events Management [slug] => events-management [term_group] => 0 [term_taxonomy_id] => 728 [taxonomy] => roles [description] => Recipes for cooking up the best events in town. Discover how to better prepare, initiate, and follow-up after an event using social media targeting and interactive tools. [parent] => 0 [count] => 33 [filter] => raw )
Events Management
WP_Term Object ( [term_id] => 730 [name] => Social Media Engagement Resources [slug] => social-media-engagement-resources [term_group] => 0 [term_taxonomy_id] => 731 [taxonomy] => capabilities [description] => Articles about how social media engagement can help inspire and increase meaningful connections between your audience and your brand. [parent] => 0 [count] => 62 [filter] => raw )
Activation & Engagement
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 159 [filter] => raw )
News & Trends

Subscribe to Zoomph's Newsletter

Big Changes Coming to Instagram Hashtag Search on Zoomph (Updated)

December 10, 2018

Editor's note: This blog was initially published on November 28, 2018. It has since been updated to include screenshots and more detailed instructions on how to use Zoomph's newest Instagram features. Twenty-eighteen has been a… Read More

How Leagues Can Drive Change: Social Analysis of “My Cause My Cleats”

December 06, 2018

If you were one of the millions of fans that tuned into any of the NFL’s Week 13 games, you would’ve seen a field peppered with custom cleats of all different colors and styles. Over… Read More

How “The Match” Helped Golf Reach New Heights on Social Media

November 27, 2018

“The Match,” featuring a one-on-one faceoff between Tiger Woods and Phil Mickelson on pay-per-view, was a first of its kind. Streamed through Bleacher Report and BR Live, fans could follow through unique camera angles, mic'd… Read More

47 Essential Facts About Influencer Marketing [Infographic]

November 20, 2018

The rise of the influencer economy has changed the marketing game. Marketers are spending $255 million each month to have influencers promote their brands, swapping out traditional ad buys with expert-driven publicity. The below infographic… Read More

All Posts