U.S. Embassy Powers Political Conversation with ZoomphNovember 22, 2013
We’ve said it once, and we’ll say it again: social media is one of today’s most powerful mediums for communication. And in the hands of powerful people, there’s no limit to the amount of influence that can spread.
Nothing proves this value more than the rise of politicians on social media. Because channels like Twitter and Facebook provide real-time access to constituents and public opinion—even in closed assemblies and sessions—social media has become invaluable for government leaders around the world. In fact, with the growing public requirement of political accountability over the past decade, politicians today can’t afford to not use it.
So, it was no surprise to us that the U.S. Embassy to the European Union (EU) is now featuring an out-of-the-box Zoomph Twitter Wall to promote social dialogue on its very own Economic Issues webpage. Benefitting from its instant deployment, the Embassy is now using Zoomph to monitor and enhance the social media conversations surrounding today’s much-talked-about Transatlantic Trade and Investment Partnership (TTIP) agreement between the United States and the EU.
Zoomph’s Twitter widget filters and streams the most relevant Tweets being sent out in real-time from accounts like the U.S. Mission to the European Union and the U.S. Trade Representative. By doing so, the U.S. Embassy ensures that site visitors are getting access to real-time, critical information the moment it comes out.
The moral of the story surrounding the U.S. Embassy to the European Union is this: government officials are clearly pursuing new ways over social media to engage the public and increase transparency of bills and actions. Since it’s no longer good enough to be “silent” over popular media channels, we can expect to see a spike in government representatives using tools, like Zoomph, to best meet their goals of connecting and engaging with the publics they serve.