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Twitter Custom Timelines: You Read Our Influencing Mind

There’s no shame in admitting it—Twitter can be overwhelming. The number of Tweets submitted every single day is astronomical, averaging at 58 million Tweets. And whether you’re in business or just looking to find the latest crazy thing Jaden Smith wrote, the platform’s usefulness shrinks if you can’t cut through the noise to isolate the content that interests you.

Luckily for you, it looks as though Twitter has reached the same conclusion. This past week, Twitter introduced its new Custom Timelines feature, which allows users to create their very own timeline based on any topic of conversation. With this new addition, Twitter users can organize their own timelines to display only the best, most relevant material. Better still, all custom timelines will be public, meaning anyone can show their fantastic conversation choices to all their followers.

Some might think of this as another bell and whistle (although we don’t associate with such silly people). Here at Zoomph, though, we’re seeing the forest for the trees—and that forest is called EVENTS. Custom Timelines are going to be key to organizing material and promoting engagement during the big events that drive a lot of traffic to Twitter. Oscars, anyone?

But whether you’re hosting a conference, charity event, or night of the stars, it’s significant that you now have more control over the data coming in. Social media curation platforms and social media analytics are something we know really well—so trust us when we say, this is big. In a nutshell, Custom Timelines are the first step to helping you translate the chaos of 15,000 Tweets per second into meaningful content. And as we’ve said before (heck, we’ve shouted it!), that asset is invaluable.

It might not be perfect, but it’s a start into the forecasted world of influencer engagement. So Twitter, how’d you get so Zoomph savvy?

Have any of you used Custom Timelines? What was your experience? 

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Events Management
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Activation & Engagement
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