Blog / Twitter Conquers Yet Another Domain: Politics Topics  

Twitter Conquers Yet Another Domain: Politics

Social media sites have already redefined day-to-day communication and entertainment. Now, however, it seems they are also changing the very way we interact with our political leaders.

The latest example comes from Twitter’s emergence as a go-to message platform for leaders and heads of state. One particularly noteworthy illustration: ambassadors and heads of state recently took to their Twitter Walls during a United Nations General Assembly meeting to discuss Syria’s chemical weapons program. While Twitter is not generally known for disseminating serious information (rather, pop culture hashtags seem more prevalent), tweets from the General Assembly revealed both rote information (when measures would be voted on) in addition to pointed messages explaining each countries’ philosophies.  

Social media today thus provides a remarkable window into the governing process, as it is happening. For politicians, Twitter is seen as a vehicle to broadcast a message precisely as it’s intended— without the filtering of traditional media. Said Swedish foreign minister Carl Bildt, “In today’s society, Twitter is maybe the most rapid and efficient channel, if you want to feed out messages or other information you want to share.”

Now, nary a major international or political event happens without social media involved.

Iranian President Hassan Rouhani’s election this past June is another great example of social media’s influence in the political sphere—except this time it defines how it can provide an instantaneous gauge into the public’s feelings. In fact, Zoomph’s own founder and CEO Ali Manouchehri was able to predict Rouhani’s win two days ahead of the election, thanks to Zoomph’s social media measurement tool. Using an evolutionary influence algorithm to determine Rouhani’s social media influence, Manouchehri was able to then compare that score to other candidates. Put simply: Rouhani’s dominance on social media directly predicted an election win.

Summed up: if social media content can be analyzed to deliver key messages and even accurately predict winners of presidential elections, there might be no limit to its value. 

Image: Flickr

Topics:
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 128 [filter] => raw [object_id] => 385 )
News & Trends

Subscribe to Zoomph's Newsletter

Keep a Pulse on Your Social Health with Twitter Performance

January 16, 2017

While the social-sphere is spinning with talks of Twitter’s fall from grace, one thing remains certain: Twitter is the king of real-time content. It’s the de facto strength of Twitter, even with the looming success… Read More

Hashtag for Jerusalem: Turning the Global Spotlight on the Holy City [Case Study]

January 11, 2017

During the 2016 holiday season, Jerusalem–a city holy to many of faith—embarked on a campaign to engage its global community and invite them to use social media as a means to spread the holiday spirit.… Read More

Top Milestones for Zoomph-Sponsored “Why I Social” Podcast

January 10, 2017

Having settled into 2017, it’s a great time to look back and reflect on what made 2016 a very successful second year for the "Why I Social" podcast. The last six months have been particularly exciting,… Read More

Employee Spotlight: James Ho

January 05, 2017

James' unequaled love of golf and die-hard loyalty to Nike is analogous to the punch and passion he brings to our team. While a leader in his own right, James is a team player. He… Read More

All Posts