Blog / Twitter Conquers Yet Another Domain: Politics Topics  

Twitter Conquers Yet Another Domain: Politics

Social media sites have already redefined day-to-day communication and entertainment. Now, however, it seems they are also changing the very way we interact with our political leaders.

The latest example comes from Twitter’s emergence as a go-to message platform for leaders and heads of state. One particularly noteworthy illustration: ambassadors and heads of state recently took to their Twitter Walls during a United Nations General Assembly meeting to discuss Syria’s chemical weapons program. While Twitter is not generally known for disseminating serious information (rather, pop culture hashtags seem more prevalent), tweets from the General Assembly revealed both rote information (when measures would be voted on) in addition to pointed messages explaining each countries’ philosophies.  

Social media today thus provides a remarkable window into the governing process, as it is happening. For politicians, Twitter is seen as a vehicle to broadcast a message precisely as it’s intended— without the filtering of traditional media. Said Swedish foreign minister Carl Bildt, “In today’s society, Twitter is maybe the most rapid and efficient channel, if you want to feed out messages or other information you want to share.”

Now, nary a major international or political event happens without social media involved.

Iranian President Hassan Rouhani’s election this past June is another great example of social media’s influence in the political sphere—except this time it defines how it can provide an instantaneous gauge into the public’s feelings. In fact, Zoomph’s own founder and CEO Ali Manouchehri was able to predict Rouhani’s win two days ahead of the election, thanks to Zoomph’s social media measurement tool. Using an evolutionary influence algorithm to determine Rouhani’s social media influence, Manouchehri was able to then compare that score to other candidates. Put simply: Rouhani’s dominance on social media directly predicted an election win.

Summed up: if social media content can be analyzed to deliver key messages and even accurately predict winners of presidential elections, there might be no limit to its value. 

Image: Flickr

Topics:
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 153 [filter] => raw )
News & Trends

Subscribe to Zoomph's Newsletter

The Ins and Outs of Engaging Your Target Audience: Advice from Georgetown’s Marketing Maven

July 24, 2018

Consider the headlines below. What do they have in common? “Georgetown Soccer’s Hilarious Millennial Day Includes Participation Trophies and Safe Spaces” – Hero Sports, 15 August 2017 “Baseball Team Insults Millennials, Offering a Lesson in… Read More

Five Ways to Segment Your Next Email Campaign

July 20, 2018

One of the biggest keys to successful email campaigns is segmentation. Email segmentation involves the division of mail subscribers into smaller groups based on set criteria. Typically, segmentation is used to personalize and deliver more… Read More

How to Build the Right Audience for Your Ecommerce Store on Social Media

July 12, 2018

You may have the best product, but if you aren’t marketing it well, your efforts will be futile. Fortunately, social media serves as a great springboard for building brand awareness and engagement for your ecommerce… Read More

Stay Organized with Projects, Updates to Engagement and Audience Reports

July 11, 2018

As a digital marketer, the nature of your job requires you to be in many places at once. You need to stay on top of multiple campaigns and know how each is performing at a… Read More

All Posts