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TV Buzz: The 6 Top Oscars Moments That Broke Social Media

NNo we’re not talking about Kim K’s butt this time. We’re not even talking about last year’s Ellen selfie that coined the term #broketheinternet.

This year’s Oscars had its own  cast of star-studded moments that sent social audiences into a frenzy of Retweets, new #hashtags, and “THAT. JUST. HAPPENED.”type posts. And if you think ‘fan favorites’ are subjective , check out the social analytics taken from #Oscars that prove the top 6 highlights  of this year’s Academy Awards.

 

1. When Melanie Griffith Said “NOPE.”

Before the Oscars even kicked off, the Red Carpet saw a trending moment between Fifty Shades Of Grey star Dakota Johnson, with her mom Melanie Griffith. When Griffin was asked if she had seen her daughter’s film yet, Griffith looked square in ABC’s Lara Spencer’s eye and said the equivalent of “Hell No.” In a moment that could only be described as half adorable, half high-quality family cringe, Twitter loved every second of it.

We say, wise decision, mom. That could get awkward.

That Moment’s Social Buzz:

Dakota social reach

 

Most Influential Post (ranked by ZPoints):

dakota top post

 

2. When NPH Bared All.

There was no bigger spike in the Twitter-sphere than when Neil Patrick Harris came on-stage in his skivvies. An homage to Best Picture nominee (and winner), Birdman, Neil Patrick Harris was great in every moment. From the initial awkwardness of disrobement, to the defeat in signing autographs in his underwear, this sketch was #amazing. Because let’s face it, EVERYTHING he does keeps us in stitches.

That Moment’s Social Buzz:

nph naked reach

 

Most Influential Post (ranked by ZPoints):

nph naked top post

3. When There Were LEGOS, LEGOS, LEGOS!

Everything was awesome. As hand’s-down one of the best musical segments of the night, the Lonely Island teamed back up with dynamic duo Tegan and Sara to reinvigorate their hit ‘Everything is Awesome’ from last year’s Lego Movie. But they’re not the only ones that made this a top moment. Lego Oscar statues, costumed varmints, and a surprise appearance from Batman and Robin (who then played the drums!) made this one of social media’s most awesomely-awesome moments.

Move over Left Shark from the SuperBowl. We’re on team #DancingPossum all the way.

That Moment’s Social Buzz:

Legos social reach

 

Most Influential Post (ranked by ZPoints):

Lonely Island Top Influential post

 

 

4. When Anna & Jack Got Involved.

We knew NPH was going to kick it off with something spectacular. But a musical number with Anna Kendrick and Jack Black, in the vein of prince vs. villain fantasy?  YES PLEASE. Twitter tweeted through the entire segment in huge numbers, spiking when Anna Kendrick threw her “choo” at Jack Black. Much better than the regular Cindarella story.

That Moment’s Social Impact:

Opening Number reach

 

Most Influential Post (ranked by ZPoints). Patton Oswald wins again!

Most Influential Post_Opening Number

 

5. When John Finally Got The Name Right.

John Travolta returned to bring a ‘mea culpa” for his legendary moment last year, wherein he completely butchered the name of Idina Menzel while introducing her musical number. Next to Idina herself, the two of them jokingly sparred that “it’s not like [last year’s mistake] is going to follow our entire career or anything.” Audiences had one of the best laughs of the night, both IRL and across social media.  Well played, John and Idina. Well played.

That Moment’s Social Buzz:

idina menzel social reach

 

Most Influential Post (ranked by ZPoints):

idina menzel top post

 

6. When Lady Gaga Made The Hills Come Alive.

Most of the time, Lady Gaga is known for shocking outfits and outlandish performances. So, when she came out wearing a stunning (and normal!) outfit and paying a haunting tribute to the Sound of Music, you could practically hear a pin drop in the audience. Everyone’s eyes were glued to the stage, and for a brief moment, even Twitter quieted in awe. Of course, it exploded a minute later once the performance had ended, which is exactly the kind of reaction that TV producers dream of.

 

That Moment’s Social Impact:

lady gaga social reach

 

Most Influential Post (ranked by ZPoints):

lady gaga top post

 

Other notable moments that sparked Twitter action were: Eddie Redwyne and Patricia Arquette’s COMPLETELY amazing Best Actor/Actress acceptance speeches, and the solemn note of seeing the too-young Robin Williams on the remembrance reel.

Check out the overall Twitter stats around #Oscars*. Yes, that total reach is 5 BILLION with a ‘B’:

total reach

*Note: Data reflects social activity from red carpet buildup and live show (2:00 p.m to midnight EST). Total Activity reflects original content only, and does not include Retweets, Shares, and augmented versions of original content.

 

Tracking social content doesn’t have to stop at the Oscars! Learn how social analytics can improve your business too. 🙂

Or contact us to learn more! 

Topics:
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News & Trends

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