Blog / True Detective: Uncovering the Social Media Statistics Topics  

True Detective: Uncovering the Social Media Statistics

True Detective is an American crime drama television series created and written by Nic Pizzolatto. The series, broadcast by HBO, is designed as an anthology, where each season is structured as a self-contained narrative employing a new cast after each season. The season 2 finale had hearts racing, minds blown AND an ending that left many viewes saying “What the H***?”.

Naturally, Twitter was ablaze with reactions. Let’s take a look at the social data we uncovered at the scene (see what we did there?) You may be surprised at the TYPE of audience most engaged with the show. Make sure to let us know what you think of the stats on Twitter @Zoomph.

Social Impressions: 137.9 Million!!

  • That’s A LOT of impressions. In case you are wondering, social impressions measure the number of times social media content was viewed. For example, if a Tweet is viewed by 3 people 2 times you have 6 social impressions. Impressions are different than reach, which is the number of unique people who viewed the social content.

Social Media Demographics:

In real-time, we broke down the gender, background and age group of audiences involved in the social conversations surrounding the finale. Let’s take a look:

Gender:

  • 68% of the social conversation was male and 32% female

True Detective Gender Breakdown

Ethnicity: based on Zoomph, SSA and Census Data:

  • 71% White
  • 9% Black
  • 6% Asian
  • 14% Hispanic

True Detective Social Media audience ethnicty

Generation: This is the generation breakdown of the social authors talking about the finale:

  • 52% Millennial
  • 28% Gen-X
  • 12% Baby Boomers
  • 8% Gen-Z

True Detective Social Media audience

Top Hashtags/Handles

These are the top hashtags and @handles used during the finale. Did you use any of these in your tweets while participating in the conversation?

Top 5 Hashtags:

  • #TrueDetective
  • #BackInTheEighties
  • #Aresenal
  • #RachelMcAdams
  • #Ferguson

Top 5 Handles:

  • @TrueDetective
  • @DanielTosh
  • @HBO
  • @PourMeCoffee
  • @Eonline

Top Tweets

A social media summary would NOT be complete without a list of the TOP influential tweets, as measured by ZPoints®. Here are the top 4 most influential tweets from the finale.

1. Big Cat aka @BarstoolBigCay really hit the nail on the head with this one. Amirite? Pretty much the entire twitter-verse agreed. Reaching 100  ZPoints® is no east feat. But, I guess when you ask the right questions at the right time, the audience will respond. Proof once again, engagement is key!

 

True Detective Season Finale Top Tweets

 

2. Coming in at #2 is the @IGN tweet. The finale may not have been a crowd pleaser, but it certainly was a shocker! From the engagement, this tweet scored 87 ZPoints®.

 

True Detective Top TWEET

 

3. The question many people were asking got this tweet to #3 from @VanityFair. And they made a really great point that viewers responded. Engaging enough times to score a 74 in ZPoints®.

 

Vanity Fair Top True Detective TWEET

 

4. Confusion. Pretty much sums up the sentiment from the finale. This @MichaelJTiberi tweet says it all – and clearly the Twitters agree. 67 ZPoints® put this tweet at #4.
True Detective Seaon Finale Top TWEET

 

Want to uncover your own social media statistics? The Zoomph platform provides an end-to-end solution to ignite your content, your marketing and your business from start to finish in real-time. Interested in using Zoomph for your own social media listening? Sign up for a demo and make sure to follow Zoomph on Twitter for nerf-gun battles @Zoomph.

 

Topics:
WP_Term Object ( [term_id] => 742 [name] => Social Media Search Resources [slug] => social-media-search-resources [term_group] => 0 [term_taxonomy_id] => 743 [taxonomy] => capabilities [description] => A collection of content about how social media search and discovery can help pinpoint key content and influencers for your brand. [parent] => 0 [count] => 34 [filter] => raw [object_id] => 8196 )
Search & Discovery
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 134 [filter] => raw [object_id] => 8196 )
News & Trends

Subscribe to Zoomph's Newsletter

Introducing YouTube Influencer & Video Analytics

March 27, 2017

Zoomph now supports YouTube, giving you rich insights into YouTube videos and influencers to help you identify unique marketing opportunities. The channel reigns as the second most popular search engine and serves as a valuable… Read More

How Social, #AdobeSummit Conveyed the Impact of the Adobe-Microsoft Partnership

March 22, 2017

If you’ve attended recent Adobe Summits, you may not be surprised to learn that it has been trending on Twitter. At this year’s Adobe Summit, Adobe’s message to businesses is that the future is all… Read More

Top 15 Influencers on Twitter by Industry—February Recap

March 07, 2017

On Twitter alone, your brand now competes with 7,534 tweets each second, shrinking your opportunity to be discovered on a day-to-day basis. But a select number of brands have managed to carve out strong identities,… Read More

ZIndex: A Social Media Index for Staying Ahead of Industry Trends

March 04, 2017

It's impossible to win without knowing what you're up against. And in today's always-on, on-demand age, the race to get in front of our customers is especially vicious, making it ever-more important for us to… Read More

All Posts