Top Milestones for Zoomph-Sponsored “Why I Social” PodcastJanuary 10, 2017
Having settled into 2017, it’s a great time to look back and reflect on what made 2016 a very successful second year for the “Why I Social” podcast. The last six months have been particularly exciting, just looking at the growth in listens and downloads. Most importantly, it has been amazing to watch the stories featured on the podcast resonate with an audience whom I consider family.
This family, my “Why I Social” community, was the heart of what made 2016 great. While reflecting on this, I also took some time to think about some of my favorite moments from the last year. It seemed only appropriate to break down these memories into my five favorites.
5. Talking Higher Ed Podcasting in Boston
I’ve had the opportunity to speak about podcasting before at a variety of conferences. However, in November, I had the unique opportunity to co-present with one of my New York University colleagues, Chris Alexander, at Social Media Strategies Summit – Higher Education in Boston. We spoke on a topic that is near and dear to our hearts: podcasting, and the opportunity it presents to higher education professionals.
Part of this experience included the chance to share suggestions on how to get started in podcasting—which naturally included a bit of the “Why I Social” origin. It’s my hope that this conversation, and the materials we prepared for it, continue to have an impact on the educational space in 2017.
4. Getting Back to Basics
“Why I Social” has always put focus on “the little guy.” But at times, we put too much focus on CEOs over other personalities. At the beginning half of 2016, I didn’t spend enough time spotlighting the people who help make companies successful in their direct management of brand accounts. In the second half, however, I decided to fix that.
Making this switch allowed me to learn about everything from using comics in the classroom to managing social media behind a beauty account during Fashion Week. Along the way, I also took significantly more time to meet with as many alums of the podcast face to face.
I highly recommend that you take the time to meet with people like Dean DeLise, Jessica Malnik, Martin Lieberman, and Jessica Bates whenever time affords. People make or break my show, and these friends have changed my life.
3. Starting the “Five Favorites” Podcast
It’s no secret that I had an itch to do more in 2016. I loved (and still do) hosting “Why I Social.” But something was missing. There was an untapped audience who wasn’t finding the podcast and required more of a lead-in–a prompt, so to speak.
It was at this time that I reached out to Zoomph’s CSO Amir, and inquired if he’d be interested in doing a podcast together as part of the “Why I Social” family. The name “Five Favorites” stuck out to me–and Amir’s love of all things technology made him the perfect fit.
The added bonus was a deeper solidification of a friendship with one of the most lively and fun people I’ve ever met.
2. Visiting Zoomph’s HQ for the first time
I’ve long stated that Zoomph is family. I’ve felt this way since day one. I still remember the day they agreed to sponsor the podcast; it was a day that changed my life both personally and professionally.
Keeping this in mind, you can imagine how excited I was when I finally had the opportunity to visit their home base in Reston, Virginia. The trip was made even better by the fact that I was able to travel with my eduWeb Digital Summit co-chair, Joel Renner, to discuss something that we’re both passionate about: community.
1. Recording Episode 100 with my wife
While first toying around with the idea of creating a podcast, I toyed around with fun mottos for the show. Proudly, I thought of: “From CEO to Average Joe.”
My wife’s immediate response was: “No, that’s wrong.”
She proceeded to tell me how I had it backwards. Average Joe had to come before CEO.
I tell this story often to remind myself and listeners of the crucial role my wife has played in the creation of my podcast and its ability to continue.
For this reason, recording my 100th episode with my wife has topped my list for 2016. It was a pure joy to feature her story, which never ceases to inspire me.