Top Facebook Live Streams that Rivaled the Debate Last NightOctober 20, 2016
By marrying social media with politics and traditional broadcasting, we the people have created truly remarkable second-screen experiences.
Last night, our trusty Facebook creators delivered even more unprecedented second-screen experiences.
Aside from receiving plain ol’ live casts of the debate–for those who grew tired of the spit-spat between the candidates, there were a number of other live streams to hold your attention.
In fact, you may have had a hard time deciding whether to watch a cookie bake or to observe people power cleaning sidewalks–all while staying up to speed with the debate via overlaid audio or video.
Tasty: “Slow Bake Cookie”
The Daily Show: “Relax”
Buzzfeed: “Watch these satisfying power washing videos…”
The Late Show with Stephen Colbert: “Requiem for a Debate”
Social Media and the Elections
The emergence of Facebook Live streams (and the creative use of them) during the debates doesn’t begin to characterize the full breadth of this year’s mobilized elections.
From the onset of campaigning season, we saw the impact of real-time social media activity on the tide of the presidential race. Sentiment and emoji analytics around each candidate predicted early events, like Jeb Bush’s fallout from the race, while drill-down hashtag analytics indicated the true reach and catalyst behind public discourse around the elections.
Now, we’re directed to a slew of channels to consume election content, ranging from YouTube to Twitter to Snapchat. Twitter has also recently confirmed that the first Trump-Clinton debate was the most-tweeted about event in the company’s history, alluding to how social media is becoming more and more a goldmine of storytelling and predictive analytics.