Top 20 Digital Marketing Buzzwords for 2015August 12, 2015
Digital Marketers don’t just make things ‘pretty’. In fact, we are a data-driven breed mixed with a pinch of creativity and maybe a few loose bolts (crazy is good, right?). But, one thing we all struggle with is keeping up with all of the terms! Why? Because there is a constant influx of new words, phrases and systems emerging in the industry (SEO? Touchless Conversions? ANYONE?!). In order to succeed, we must stay agile to these terms and determine whether or not they can apply to our specific functions, role and company focus.
Feeling overwhelmed? It’s all good – ’cause we’ve got you covered!
Here are the TOP 20 terms and definitions commonly used in the digital marketing industry.
1. Social Impressions:
Social impressions measure the number of times social media content was viewed. For example, if a tweet is viewed by 3 people 2 times you have 6 social impressions. Keep in mind that impressions are different than reach, which is the number of unique people who viewed the social content.
2. Influencer Marketing:
Influencer marketing is the new hot marketing trend. In a nutshell, it is influential people who vouch for your brand (THINK: how Nike uses athletes to endorse their brands). In influencer marketing, focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. This is a fairly new tactic overall and hasn’t finished developing. Pay attention to this one! It’s the wild west of marketing as there are very few established routes to making this successful. Here are some great examples of influencer marketing campaigns that have succeeded. Want to find your influencers? The ZPoints® ranking method will help you find your biggest influencers in real-time.
3. Community Manager:
This refers to a new job role that has emerged in recent years. A community manager is responsible for advocating their brand on social networks. They create their own social persona and actively go out within the online community to connect with potential customers. Community managers typically deal with those who haven’t heard of the business they work for and boost awareness for the company. Community management often includes supporting open communications between the developer or producer and their community through social media and live events. Think of it as active, engaged, and proactive customer service with a slightly dark hidden marketing agenda. Want to learn more? Head to My Community Manager to discover more about this role and community.
4. Social Media Analytics:
Data that is gathered from social media, providing actionable insight to marketers and social media managers on what campaigns are working and which are not working. They also help you understand WHO your audience is. If I could tell you right now who was interested in your product and who was paying attention to, or even talking about your product would you want to know? Sure you would! We all would! Social media analytics does just that better than any other medium out there. It’s important to find a source offering real-time social media analytics so that you can capture every lead and potential client that very second.
5. Marketing Automation:
This refers to software platforms and technologies that help marketers automate specific tasks. In a world where authenticity matters, automation is becoming a touchy subject – after all, how ‘authentic’ can a brand be on Twitter if their responses are automated?. In some casesi can be necessary to use automated systems. But please – proceed with caution. Social media is one of your most powerful business tool, don’t automate – be authentic in your responses!
6. Social Media Listening:
Also known as social media monitoring, is the process of identifying and assessing what is being said about a company, individual, product or brand on social media. There are many social media listening tools available to help you zero in on the right conversations and address customer service issues. It’s important to find a real-time listening tool. Of course, we are biased.
7. Social Media Visualizations:
Social Hubs, Twitter Polls, Event Displays and Collages are just some examples of social media visualizations. Uber-popular at events and for the promotion of UGC (user-generated content), these visualizations allow your to stream and display your choice social media content to your audience; whether at an event or on a webpage (check out this Sea Bags hub as an example).
This is a web page or a small cluster of pages meant to function within an existing website or to complement an offline activity. The microsite’s main landing page can have its own domain name or subdomain. Social Media microsites allow you to showcase the best content from fans, friends and consumers – driving action based on your individual campaign objectives. Here’s an example: http://bit.ly/OBJZoomph
How you appear to your audience versus what you actually stand for MATTERS. With so much of our lives becoming more and more automated, there is a real push to be as authentic as possible . In the social media world this means actually responding and engaging with your clients and peers rather than passing it on to an automatic response. It also means staying true to your core values and brand messaging. Remember: people can spot ‘FAKE’. The #ShowUCare movement from @iSocialFanz is a movement dedicated to authenticity.
This new-ish buzzword is a must-have tool for marketers. Geotargeting helps you target a specific audience or demographic based on their location. If you’re looking to connect with potential customers in a specific location, geotargeting is a must for your social marketing plan.
also called ‘cost per click’, PPC refers to a digital advertising model used to direct traffic to websites. Advertisers pay the advertising platform when the ad is clicked. Basically, PPC is “the amount spent to get an advertisement clicked.”
12. Search Engine Optimization (SEO):
Everyone hears this term and pretty much has the basic understanding. But for those just starting out in digital marketing, SEO is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. For example, if you are a retail company specializing in ‘women’s shoes’ when someone Googles “women’s shoes” you want to show up in the search results, preferably on the first page.
13. Contextual Marketing:
This is a very direct form of marketing based offof a potential client’s likes and interests. Contextual Marketing is an online marketing model in which people are served with targeted advertising based on terms they search for or their recent browsing behavior. An advertiser or marketer will create content specifically for each individual target client. Analytics are key here.
14. Search Engine Marketing (SEM):
a form of internet marketing that seeks to the promote websites by increasing their visibility in search engine results pages (SERPs.) SEM is accomplished primarily through paid advertising and search enginge optimization by adjusting and/or re-writing website content to acheive higher search rankings.
Social Media moderation is a new buzzword for social media managers and community managers. This refers to user generated content and community management. To moderate involves listening, escalating and responding to content on company owned and controlled social sites, such as a community forum, news site, live event, or a brand’s Facebook page. Learn more about moderation for your social media content here.
This is the process of collecting social media content from multiple platforms, like Twitter, Instagram and Facebook, into one unified presentation. Much like a website’s analytics will tell you who is viewing your page, people are beginning to really pay attention to social media analytics and further pinpoint their target audience. By collecting and observing this data we can really drive engagement and potentially sales.
17. Social Media Sentiment Analysis:
Computationally identfying and categorizing the opinions of your audience expressed on social media in real-time. By understanding your audience’s reaction to your brand on social can help you manage your brand reputation and pinpoint future marketing opportunities.
18. #IRL or, IRL:
This one is simple… it stands for ‘In Real Life’ and is a movement to take social back to actually being social…in real life. Developing a digital relationship with an influencer or a customer is great, but if you get the chance to meet ‘IRL’, you should. Social Road Trip is a recent movement to get all of you socially-savvy people to MEET in person. Learn more about the movement during their Twitter chats on Sundays at 8:45pm EST. Get it? Got it? Good.
19. Marketing KPI:
In case you’ve been hiding under a rock for 20 years, KPI staknds for ‘Key Performance Indicators’ or, personally crafted goals used as a form of measurement to evaluate performance. Although not a new buzzword, the importance of KPIs for marketers grows as more and more analytics become available.
20. NOW Data:
The truth of the matter is, Big data sucks & outdated data can stunt business growth. NOW data is a new buzzword tackling real-time, large-scale data that can help you make fast & effective marketing decisions. Social Media managers, analyzers, & CMOs alike want insight on how stream processing empowers you to track real-time conversations around your brand and NOW data is the key to the future. Watch for this new term to take off like #YOLO did 🙂
There you have it! Our list of the top 20 most buzzworthy marketing terms RIGHT NOW. Maybe we missed a few – but you know what? A list can ALWAYS be added on to 🙂 So, if you have a suggestion or want to learn more about a particular buzzword, tweet us @Zoomph. We’ve got marketing gurus on speed dial :p