Blog / Three Ways To Ensure SEO Success Topics  

Three Ways To Ensure SEO Success

Search engine optimization (SEO) is not an ‘optional’ aspect of web optimization and brand marketing these days. Yet, even high-profile websites can lose top placement in searches—a death sentence for most brands—if they are not careful with their SEO strategies.

The most recent example of this happened to music lyrics site ‘Rap Genius’, when it was sanctioned by Google for using ‘Black Hat’ SEO practices. Black Hat SEO refers to inappropriate methods for artificially enhancing SEO, such as link manipulation and cloaking. As punishment, Google relegated Rap Genius so far down in search results—even for their own name—that no one would ever see them.

To ensure that ‘the wrath of Google’ doesn’t fall upon your business (banishing you to no man’s land in searches), make sure that you are appropriately enhancing your SEO and online presence with the following rules:

1) Focus on Killer Content

As this example shows, you should never try to ‘game the system’ to improve your SEO. Instead, use ‘White Hat’ SEO—accepted, legal practices. The best one is simple: create high-quality content that you know users want to read, then make it accessible to search engines. Brilliant material is your shortest path to strong SEO—and there’s no getting around that with tricks.

2) Use Relevant Keywords

Make sure your SEO keywords are relevant and precise in order to attract the right audience. There’s a huge difference between drawing tons of traffic filled with people who were looking for something else, and attracting interested users that are eager to engage with your brand.

3) Proactively Address Mistakes

The story of Rap Genius is actually a success story, because it provides a road map for reputation management after a mistake. When the sites’ creators admitted their mistakes and removed the offending links, they were restored to the top of relevant search results on Google. The takeaway: when it comes to your company’s online presence and branding, always respond quickly, proactively, and honestly to correct any mistakes or foulplay.

If you create an honest approach that focuses on strategy and content, effective SEO will be a natural result. And  for social media marketers and web experts looking for brand loyalty, there’s nothing to fear in that.

WP_Term Object ( [term_id] => 725 [name] => Digital Marketing and Strategy [slug] => digital-marketing-strategy [term_group] => 0 [term_taxonomy_id] => 726 [taxonomy] => roles [description] => Make an impact with your brand story by gaining a deep understanding of your audiences and using intelligent social analytics to guide strategic marketing decisions. [parent] => 0 [count] => 82 [filter] => raw )
Digital Marketing & Strategy
WP_Term Object ( [term_id] => 736 [name] => Social Media How-to Guides [slug] => social-media-how-to [term_group] => 0 [term_taxonomy_id] => 737 [taxonomy] => resources [description] => Get the scoop on the latest social media techniques and ideas to boost your social presence. [parent] => 0 [count] => 47 [filter] => raw )

Subscribe to Zoomph's Newsletter

When does marketing get too personal?

February 20, 2018

In the pursuit of success, personalization is likely high on your list. It's no secret that today's consumers demand relevant, well-timed content from brands as a prelude to a strong relationship. At the same time,… Read More

5 Ways to Promote Your Product Launch with Influencers

February 09, 2018

Influencer marketing is by far one of the most effective ways to market any product. But how do you start? What do you do? Working with an influencer needs to be just as strategic as… Read More

NEW Contest, Giveaway & Survey Templates with Integrated Audience Analytics

January 26, 2018

Editor's note: This post was originally published on December 18, 2017 and has been updated to include mention of our new survey and questionnaire templates, which also include integrated audience analytics. If you’ve run a… Read More

Why Facebook’s Move Towards Personalization is a Good Step for All of Us

January 18, 2018

In recent weeks, Facebook’s algorithm change has warranted the publication of countless survival guides meant to comfort the brooding brand or publisher. If you haven’t heard, Facebook officially decided to kill organic post reach for… Read More

All Posts