Blog / Three Ways To Ensure SEO Success Topics  

Three Ways To Ensure SEO Success

Search engine optimization (SEO) is not an ‘optional’ aspect of web optimization and brand marketing these days. Yet, even high-profile websites can lose top placement in searches—a death sentence for most brands—if they are not careful with their SEO strategies.

The most recent example of this happened to music lyrics site ‘Rap Genius’, when it was sanctioned by Google for using ‘Black Hat’ SEO practices. Black Hat SEO refers to inappropriate methods for artificially enhancing SEO, such as link manipulation and cloaking. As punishment, Google relegated Rap Genius so far down in search results—even for their own name—that no one would ever see them.

To ensure that ‘the wrath of Google’ doesn’t fall upon your business (banishing you to no man’s land in searches), make sure that you are appropriately enhancing your SEO and online presence with the following rules:

1) Focus on Killer Content

As this example shows, you should never try to ‘game the system’ to improve your SEO. Instead, use ‘White Hat’ SEO—accepted, legal practices. The best one is simple: create high-quality content that you know users want to read, then make it accessible to search engines. Brilliant material is your shortest path to strong SEO—and there’s no getting around that with tricks.

2) Use Relevant Keywords

Make sure your SEO keywords are relevant and precise in order to attract the right audience. There’s a huge difference between drawing tons of traffic filled with people who were looking for something else, and attracting interested users that are eager to engage with your brand.

3) Proactively Address Mistakes

The story of Rap Genius is actually a success story, because it provides a road map for reputation management after a mistake. When the sites’ creators admitted their mistakes and removed the offending links, they were restored to the top of relevant search results on Google. The takeaway: when it comes to your company’s online presence and branding, always respond quickly, proactively, and honestly to correct any mistakes or foulplay.

If you create an honest approach that focuses on strategy and content, effective SEO will be a natural result. And  for social media marketers and web experts looking for brand loyalty, there’s nothing to fear in that.

Topics:
WP_Term Object ( [term_id] => 725 [name] => Digital Marketing and Strategy [slug] => digital-marketing-strategy [term_group] => 0 [term_taxonomy_id] => 726 [taxonomy] => roles [description] => Make an impact with your brand story by gaining a deep understanding of your audiences and using intelligent social analytics to guide strategic marketing decisions. [parent] => 0 [count] => 55 [filter] => raw [object_id] => 1747 )
Digital Marketing & Strategy
WP_Term Object ( [term_id] => 736 [name] => Social Media How-to Guides [slug] => social-media-how-to [term_group] => 0 [term_taxonomy_id] => 737 [taxonomy] => resources [description] => Get the scoop on the latest social media techniques and ideas to boost your social presence. [parent] => 0 [count] => 47 [filter] => raw [object_id] => 1747 )
How-to

Subscribe to Zoomph's Newsletter

Hashtag for Jerusalem: Turning the Global Spotlight on the Holy City [Case Study]

January 11, 2017

During the 2016 holiday season, Jerusalem–a city holy to many of faith—embarked on a campaign to engage its global community and invite them to use social media as a means to spread the holiday spirit.… Read More

Top Milestones for Zoomph-Sponsored “Why I Social” Podcast

January 10, 2017

Having settled into 2017, it’s a great time to look back and reflect on what made 2016 a very successful second year for the "Why I Social" podcast. The last six months have been particularly exciting,… Read More

Employee Spotlight: James Ho

January 05, 2017

James' unequaled love of golf and die-hard loyalty to Nike is analogous to the punch and passion he brings to our team. While a leader in his own right, James is a team player. He… Read More

Application Logging for Developers: 3 Common Pitfalls

January 04, 2017

The Un-Ignorable Importance of Logging Regardless of what you call it—event logging, application logging, or just plain logging—logging is one of the most important sources of information for the healthy operation of any IT system.… Read More

All Posts